Digital Strategies For Customer Retention

While attracting fresh customers and opening up new markets are essential to a business, it’s especially important to hold onto the clients that you already have.

Research estimates suggest that it can cost anywhere from five to ten times as much to land a new customer than it does to retain an existing one....

Software Subcultures Part 1: Microservices

Hello and welcome to the first of our 3 part series exploring the wonderful and innovative world of software subcultures.

Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too....

Get Some Influence In Your Marketing!

So what is it? Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, businesses use people with substantial influence on other people....

Marketing Automation Explained

Managing social media accounts is becoming an ever more time consuming job.

For a business that has a large amount of followers it’s important to interact with them but in a time economical manner.

With any new emerging technology there’s scope for sister services and social media management is no exception....

Identify Key Influencers for Your Brand

Marketing a brand is not an easy task but there are ways to make it more successful and a brand can use key influencers to help develop a strong marketing campaign.

Influencer marketing is generally concerned with people above all....

How to Plan Content for 2014

Planning content is a strategy that has to change every year.

Changing consumer demands and interests mean that you have to constantly be ready and able to adapt and evolve.

And with every market becoming increasingly saturated, it takes more effort to become known and stand out from the crowd....

How to Approach Big Data for Marketing

Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t completely au fait with it.

Technology and digital marketing do go hand-in-hand, so it’s worth keeping an eye on trends and buzzwords....

How to use Pinterest for business

People respond far more quickly – and more emotionally – to a strong image than they ever have or ever will to reams and reams of copy....

The Relationship Between Technology and Information

Humans have always developed technology to help convey information.

It’s easy to forget that something as basic as paper was once a ground-breaking invention, as was the simple pen....

A Guide to Keyword Research and Analysis

Keywords may seem insignificant on first glance.

They’re only a single word or phrase after all aren’t they? Yes, but keywords are key to SEO success in a range of different ways.

They’re much more important than some might think....

How to use Twitter as a Marketing Tool

When used correctly, Twitter can help to promote and grow your digital brand.

In this article I will explore the different strategies that are available when using Twitter as a marketing tool, and then I will go through some best practices to ensure your Twitter campaign starts off on the right foot....

What Is Outbound Marketing And Does It Still Work?

In the marketing world of 2016, it seems that all we hear about – and indeed, as blogger, often all I write about – is inbound marketing and its various disciplines....

How to Grow Your Email List Like a Jedi

If you’re involved with e-commerce or run a website or blog, you’ll know that it’s essential to attract and keep a large number of customers, users, or visitors.

The larger that number is, the better....

5 Ways the Best Marketers Use Social Media

Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share content.

Instead of focusing on individual services, we thought we’d consider some more general approaches to increase your brands exposure and success on social networking platforms....

Inbound Marketing in 4 Simple Steps

Inbound marketing is a strategy that benefits your business and due to it’s less invasive approach it won’t annoy potential and actual customers as much as previous marketing efforts....

Revisiting Marketing Trends for 2014

Now that 2014 is beginning to set in, I thought it a good time to revisit that inevitable New Year question, what’s going to take off and make an impact when it comes to digital marketing trends for the year to come? The world becomes faster paced every day; technology is evolving at an incre...

Branding – The 3 P’s – Preparation, Promotion, Presence

  When it comes to branding your company, there are 3 core principles you need to bear in mind: preparation, promotion and presence.

If your brand is not appealing to what consumers want from your industry, you’ll find it hard to convert leads into sales....

How to develop a social media policy for employees

In the early days of social media, it was common to find offices that simply banned employees from using it entirely.

That was back when social media was finding its feet, though, and now only the most backward-looking of organisations would blacklist it entirely....

The Future of Marketing

Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic.

It effectively explains how we have evolved in communication and continue to do so....

CRM – What Does It Mean?

CRM has a large role to play in a successful digital marketing strategy You may have heard of the term CRM before.

You may even know what it stands for and what it means.

Much like the idea of postmodernism however, there are lots of vague and clueless definitions out there of what it is....

Which Social Media Networks Should I Choose?

Social media is changing all the time and you’d be forgiven for thinking it’s changing too quickly for businesses to keep up.

New platforms crop up all the time, as well as changes to how existing platforms operate....

The Importance of Blogging

There are a number of important reasons for why you should be blogging.

It is an essential tool for the modern marketeer,and if you are not using a blog to regularly communicate with your marketplace, you are almost certainly allowing new business to pass you by....

10 Hacks to Elevate Brand Awareness

Inbound marketing is the way in which many businesses choose to bring their brand and their customers together, and with very good reason....

A Beginner’s Guide To Marketing Automation

What is marketing automation? This is a trickier question to answer than it at first appears.

 If you’re a marketer, then you will have no doubt heard of the term at some point – but what does it mean exactly? In trying to find an easy-to-understand definition of the term, quicksprout....

How to Make Your Social Media Posts Stand Out

Everyone’s on social media networks these days.

Businesses may struggle to stand out from the crowd so every possible advantage is needed.

Not only is everyone on social media but everyone is also doing much the same thing....

The Right Length for Social Media Copy

Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often given a word count to work with, that’s not always the case, especially when it comes to social....

Google Plus vs Facebook: Which is Best for Business?

Businesses of all sizes have seen that networking on the various social platforms works.

When done effectively, it translates to widened exposure and in turn increased sales of products and services....

How to use paper.li for Marketing

In a world in which content curation is more and more important to help achieve your goals, it’s imperative to explore new ways of presenting this content uniquely.

Using Paper.

li for marketing can have all sorts of benefits, if done properly....

Should you Target Fans or Influencers?

So you’ve probably got marketing plans aplenty, with the aim of attracting more fans.

Fans – or customers – are vital, of course`but you can get a lot more of them with the use of influencer marketing....

Reasons you might need to Remarket

One of the latest tactics being employed by marketers recently is that of remarketing.

This is mostly thanks to the rollout of the targeting method by Google Adwords back on June 25 2013....

How to use Google AdWords for Beginners

For a newbie, using Google AdWords may be intimidating, but it’s really not as complicated as it looks on first sight.

There are many factors involved, both within AdWords itself and externally, that you may want to consider if you’re just starting out....

An Introduction to Digital Marketing

Digital marketing is something that has become important to every business that has an online presence.

In fact, having a website, with a blog and social presence is something that’s becoming increasingly important to every business....