5 Reasons to Use Social Media to Promote Your Business

Social media marketing is no longer a nice-to-have additional skill.

In 2016 and beyond, the mastery of the world’s most popular networks is essential for even the most basic promotions of even the smallest businesses.

Facebook.

Twitter.

LinkedIn.

Google+.

Instagram.

YouTube.

Pinterest....

3 Great Social Network Alternatives to Boost Niche Visibility

The big three social networks are a great boon to businesses, of that there is little doubt.

Facebook, Twitter and Google+ have billions of users between them and offer great ways for businesses to advertise, handle customer service issues, and generally interact with their customers.

As well as offering many other great marketing opportunities....

Make 2016 The Year You Become A Social Media Guru

You may already think that you’re a social media guru.

Indeed, if you do, then I actively encourage you to leave some great advice for everyone in the comments at the bottom of this blog....

The Social Network Battle for Messaging Supremacy

More and more of us are relying on social networks for our day to day communication needs.

In fact a 2015 report of the world’s six top social networks in terms of active users, four are dedicated messaging services....

How To Use Tumblr. To Boost Your Business

There are already so many social media platforms out there and the internet is chock full of guides to show you how to apply them to your business strategy.

However, one which you may not have considered is the free micro-blogging platform Tumblr....

How To Find And Utilise Key Influencers

When you first begin your marketing task of growing your following on social media, some of the numbers out there may start to frighten you....

Should Snapchat be Part of your Marketing Strategy?

Snapchat is rumoured to be nearing 200 million registered users.

The 10 second photo sharing app has gone from being a simple curiosity, to a social media platform that provides a fun alternative to Facebook’s lengthy rants, or Twitter’s 140 character abuse-enabler....

The Way The Social Cookie Crumbles: The Genius Of Oreo’s Social Media Marketing

The term ‘Agile’ is something that we normally associate with software development.

But, over the years we’ve seen it adopted by app developers, web developers and even marketers.

The introduction to the Agile Manifesto includes these 2 important messages: “We value: Individuals and interactions over processes and tools.

Responding to change over following a plan....

Using Instagram Ads

Instagram, the image-based social network, was launched in 2010 as a way for people to capture and share the world’s moments.

There are now over 300 million accounts, in a global community sharing more than 70 million photos and videos each day....

A Guide To Instagram For Business

Instagram is still often overlooked as a means for a business to market itself.

However, it is an ever-growing community, and, frankly, no social media outlet should ever be dismissed by a company to be included in its social marketing routine....

How to Make Your Blog Make Money

Blogging is a very important pursuit these days.

From a practical perspective it ensures that your business is noticed online, especially by the search engines.

This ensures higher ranking, increased visibility, and better saturation for your business and its products and services....

How to Make Your Social Media Posts Stand Out

Everyone’s on social media networks these days.

Businesses may struggle to stand out from the crowd so every possible advantage is needed.

Not only is everyone on social media but everyone is also doing much the same thing....

You Should Be Using Google+

It’s probably not the first name that springs to mind when thinking of social media sites, but Google+ is one that you should be considering.

Of course Facebook, Twitter, LinkedIn and Pinterest are enjoying huge success and those names have become very prevalent....

Buffer vs Hootsuite

  For those of us managing several social media accounts, the standard client software tools can be something of a hassle....

15 Tips to Increase Facebook Fan Engagement

There’s a lot of talk out there about Facebook fan pages being little more than a vanity exercise and it is true that Facebook ‘Likes’ are one of the lowest converting currencies on the open market....

Should you Target Fans or Influencers?

So you’ve probably got marketing plans aplenty, with the aim of attracting more fans.

Fans – or customers – are vital, of course`but you can get a lot more of them with the use of influencer marketing....

Has Social Media Killed Storytelling?

A recent article by Claudio Gandleman on The Next Web points out that a 40,000 year old cave painting that can be found in northern Spain will probably endure the test of time and outlast anything that might be written on today’s storytelling walls, those of Facebook....

Which Social Media Networks Should I Choose?

Social media is changing all the time and you’d be forgiven for thinking it’s changing too quickly for businesses to keep up.

New platforms crop up all the time, as well as changes to how existing platforms operate....

3 Quick Tips for Growing Your Google+ Audience

Google+ is one of those funny old networks that you know you should be exploiting as a marketing channel, yet somehow feel reluctant to do so.

When it first appeared, Google+ was rather scornfully regarded by the masses as a poor Facebook wannabe, and, as such, it became somewhat fashionable to berate....

5 Brands That Are Stealing The Show On Pinterest

Pinterest is one of my favourite social networks – especially, as it happens, from a user’s perspective.

It’s true.

Social media has gone visual, and more and more I’m tending to be drawn towards those networks that celebrate this trend in no uncertain terms....

How To Deal With Trolls

Trip-trap-trip-trap, here come the billy-goats gruff… Sorry, I was thinking of the wrong type of troll.

Today we are here to talk about the internet troll – those much maligned misanthropes of the online space....

Social Media Security And Your Business

The benefits of a robust social media presence for a business are myriad and well documented.

However, what is less often discussed are the potential risks and security threats that unmanaged social media use can pose to companies....

How To Organise Your Social Media Budget

  It has been a relatively short amount of time since social media became a medium through which business could promote their products and services and much has changed in the landscape since.

Back then internet advertising budgets were mainly devoted to banner ads and email campaigns and were rather small as a result....

A Picture is Worth a Thousand Words – How to Build a Genuine Following on Instagram

Since being appropriated by Facebook, Instagram’s reach and user base has grown exponentially.

However, much like Snapchat and other more specialised social networks, most see it as the domain of regular people looking to have some fun and not a useful tool for communication and marketing.

However, these people would be wrong....

Top 10 Free Marketing Automation Tools

  With so many services, information, and resources being distributed online, the need for a digital marketing presence is greater than ever.

The dominant position of social media, and the need to package campaigns for an expanding range of mobile devices increases that pressure.

But managing a marketing campaign online can be a chore....

A Roundup Of The Pew Research Center Social Media Report For 2014: Facebook Still On Top, But Other Platforms Are Growing Fast

The Pew Research Center is one of the mostauthoritative and reliable fact tanks in the world.

The research it conducts proves time and time again to be extremely useful, thorough and influential the world over....

The Dos and Don’ts of An Eye-Catching Twitter Bio

Whether you’re new to Twitter or an old hand, the chances are you will look at your bio from time to time with a view to updating it.

The good news is, your bio isn’t set for life and if you write something that you later want to change, you can....

A Guide To Google+ For Business

Last year, as Michelle Stinson reports on the Search Engine Journal, Google+ finally surpassed Twitter to become the world’s second largest social network (with the unrivalled giant that is Facebook of course still retaining the top spot)....

5 Ways the Best Marketers Use Social Media

Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share content.

Instead of focusing on individual services, we thought we’d consider some more general approaches to increase your brands exposure and success on social networking platforms....

How To Build a Loyal Following on Twitter

In this increasingly connected social media driven world it becomes more and more important to self-promote you and your brand.

It doesn’t matter the business type as any business that desires to succeed online needs to get the word out about its products and services....

The Right Length for Social Media Copy

Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often given a word count to work with, that’s not always the case, especially when it comes to social....

Is Your Brand Embracing Digital Marketing?

When you cast your eyes around a train, bus or coffee shop, you’ll see that pretty much every adult (and many children) is armed with a smart device....

Google Plus vs Facebook: Which is Best for Business?

Businesses of all sizes have seen that networking on the various social platforms works.

When done effectively, it translates to widened exposure and in turn increased sales of products and services....

Truly Twit-Tastic Twitter Stats

There are now 218 million monthly active users on Twitter’s popular service… The social media giant is growing by the day, and has recently made public its plans to join the stock market in the most hotly anticipated flotation since Facebook’s last year....

Social Commerce

What is social commerce and how do the numbers stack up? Social commerce is a concept to denote user-generated advertorial content on e-commerce sites that enables shoppers “to get advice from trusted individuals, find goods and services and then purchase them”....

How to use Twitter as a Marketing Tool

When used correctly, Twitter can help to promote and grow your digital brand.

In this article I will explore the different strategies that are available when using Twitter as a marketing tool, and then I will go through some best practices to ensure your Twitter campaign starts off on the right foot....

How Many Social Networks Should Your Business Be Utilising?

How many social networks should your business be utilising? It’s a good question, but unfortunately one that doesn’t have a cut and dry answer....

Reputation Management And The Competitive Edge

As a business, you can influence the way that people perceive your brand, but you can’t control the way they think, or feel ­– or what they say....

How to Spot if Someone is Cheating on Twitter

Hey there – if you came to this article looking for information on how to recognise whether or not someone is being unfaithful on social media, then you have come to the wrong place I’m afraid....

Are You Using Social Media To Market Your Mobile App?

Mobile apps are huge.

I’m sure that this doesn’t come as news to you, but the scope of the endemic may do.

Mobile users spend about 89% of their time viewing media via apps when on their smartphones, compared to 11% on their mobile browsers....

4 Pinterest Marketing Hacks

I pretty much instantly fell in love with Pinterest – even though, as I must admit, I was a bit of a latecomer to the platform.

In fact, it was only a little over a year ago that I found my way into the white and red world of pins, pinners and pin boards....

A Beginners Guide to Growing Your Social Following

Social media is the marketplace these days.

So if you don’t have an online presence yet, you need one.

And even if you do have a website or blog out there, you’ll be wanting to increase the number of visitors, buyers, or commentators you get.

This guide should help....

The Benefits Of Hootsuite For The SME

Content marketing is all about creating great content, right? Right.

So that means that, as a content marketer, what you will most likely be focussing the majority of your energies on most of the time is – you guessed it – content....

How To Turn Your Social Fans Into Email Subscribers And Vice Versa

Nothing is certain in the world of social media.

Barely a day goes by without another scaremongering headline that claims Facebook could disappear next year....

How To Gain Organic Leads On Social Media

A business’s website needs as many leads as possible, and it is largely accepted in the digital marketing industry that organic leads are far more valuable than leads that you pay for....

A Guide to Facebook for Business

It’s the most popular social networking site online, so don’t be left out.

Here’s what you need to know about using Facebook to promote your business.

  Know The Difference: Facebook Profiles, Pages and Groups Facebook profiles are meant for individuals only, not businesses....

Using Selfies in Social Media Marketing

The internet is a place that’s often captivated by a craze.

One such craze that’s taken off in recent years is that of the selfie.

But for many businesses and marketing executives selfies haven’t been considered in a professional light....

5 Free Twitter Tools you Should be Using

The online world is full of social media account tools and services and for many users managing their accounts and identities is becoming a full time job.

From Facebook to Pinterest, to Twitter to Google+, the amount of choice can be dizzying....

How to Host a Twitter Chat

  Twitter is an incredibly popular social media tool that’s used by a wide variety of people.

The more famous users can have hundreds of thousands of followers and so can brands, with a lot of work for smaller ones....

Is Your Company Embracing Social Media in 2014?

If your company hasn’t got to grips with social media, you’re in serious danger of being left behind when it comes to your online presence.

But don’t panic just yet, there’s still time to get in the game and embrace social media as an integral part of your marketing efforts for the year ahead....

How to develop a social media policy for employees

In the early days of social media, it was common to find offices that simply banned employees from using it entirely.

That was back when social media was finding its feet, though, and now only the most backward-looking of organisations would blacklist it entirely....

How to use Pinterest for business

People respond far more quickly – and more emotionally – to a strong image than they ever have or ever will to reams and reams of copy....

The Relationship Between Technology and Information

Humans have always developed technology to help convey information.

It’s easy to forget that something as basic as paper was once a ground-breaking invention, as was the simple pen....

The Importance of Blogging

There are a number of important reasons for why you should be blogging.

It is an essential tool for the modern marketeer,and if you are not using a blog to regularly communicate with your marketplace, you are almost certainly allowing new business to pass you by....