Here are my most recent posts

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On December 21, 2016

5 Great Blogs That You Can Learn a Lot From

So you’re starting a new blog or looking to improve an existing one? While there’s already a huge wealth of creative talent already out there, there’s still space for everyone on the blog scene. It doesn’t matter if you’re writing about fashion, finance or popular fiction – in many ways the skillset of a successful Read More >

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On November 29, 2016

Marketing your e-commerce site

With the wide range of platforms, tools and templates available, creating an e-commerce site has never been simpler, and no longer requires costly outsourcing or even a high level of expertise. However, for your e-commerce venture to be successful a well-designed site really is just the beginning. Perfecting the marketing of your new e-commerce site Read More >

Social Media Monitoring Software You Should Be Using In 2016

One of the best things about leveraging the power of social media for business is not only the way it allows you to talk directly to your audience, but also the way it enables you to listen to them. Once you get into this habit, you can start using social media more intelligently than simply Read More >

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On July 18, 2016

3 Great Social Network Alternatives to Boost Niche Visibility

The big three social networks are a great boon to businesses, of that there is little doubt. Facebook, Twitter and Google+ have billions of users between them and offer great ways for businesses to advertise, handle customer service issues, and generally interact with their customers. As well as offering many other great marketing opportunities. There Read More >

Making Salesforce Work for You

Putting Customer Relationship Management (CRM) into action can be a daunting task – but it’s a crucial one for any business in which the courteous, timely, and efficient delivery of goods and services to paying clients plays a part. There’s a lot of information to be managed, in keeping track of sales, service transactions, communications, Read More >

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On April 30, 2016

Using Snapchat to Boost Your Marketing

Marketing through social media channels is very much a priority, these days. But with so many platforms to choose from – and new networks seeming to spring up every day – it can be a challenge to manage your presence on all of them, and to know which ones are most worth concentrating on. With Read More >

Create a Customised Poster in Photoshop for Your Office

Whether it’s promotional or corporate, this easy to follow tutorial means you’ll be a pro at creating beautiful and personalised posters for your office and staff. First of all, if you already have Photoshop then that tells me you already know some of the basics if not more. For those that don’t, sign up with Read More >

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On February 15, 2016

How to Create Content with Vimeo

With online marketing veering towards video as its chosen medium and increasing numbers of users seeking news and entertainment on the Internet, it’s a good idea to investigate your options for putting out video and related content with Vimeo. Traditionally, YouTube has been the platform of choice for most viewers and video makers. But there Read More >

Facts vs. Opinions: A Guide for Bloggers

Facts vs. opinions? A contentious issue to be heard hotly discussed on many a lecture room or seminar floor. When it comes to writing blogs – or anything else for that matter, most particularly news – there is an eternal battle between presenting information as fact and information as opinion. Whilst each have their merits, Read More >

Curated Content – Does Your Site Need It?

  Have you ever considered content curation as a means to complementing the content that you create? Content curation can and does help to cement your position as a marketer that understands what they are talking about (and with it, thought leadership) and many marketers are starting to see the benefits that it can bring Read More >

Are You Using Social Media To Market Your Mobile App?

Mobile apps are huge. I’m sure that this doesn’t come as news to you, but the scope of the endemic may do. Mobile users spend about 89% of their time viewing media via apps when on their smartphones, compared to 11% on their mobile browsers. This means that developing an app for your business can Read More >

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On October 7, 2015

How To Use Elearning For Onboarding

Onboarding is a relatively new concept that should not be confused with orientation or induction. Orientations and inductions are usually carefully arranged one-off events that attempt to get new employees or users up to speed on new software, applications etc. Onboarding however, takes place over a longer period of time, by providing a user with Read More >

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On October 7, 2015

A Beginners Guide to Growing Your Social Following

Social media is the marketplace these days. So if you don’t have an online presence yet, you need one. And even if you do have a website or blog out there, you’ll be wanting to increase the number of visitors, buyers, or commentators you get. This guide should help. You Need Staying Power Know this Read More >

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On July 15, 2015

Should Snapchat be Part of your Marketing Strategy?

Snapchat is rumoured to be nearing 200 million registered users. The 10 second photo sharing app has gone from being a simple curiosity, to a social media platform that provides a fun alternative to Facebook’s lengthy rants, or Twitter’s 140 character abuse-enabler. By allowing users to send digestible and disposable snaps of their dinner, families, Read More >

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On June 17, 2015

What’s New in MOOCs?

Good question. Let’s start with the basics. What are MOOCs, Anyway? Massive Open Online Courses or MOOCs are Web-based classes that are freely available to an unlimited number of students. Freely available, but not necessarily free; some charge enrolment fees. Instruction is mainly via multimedia, with video and audio tuition being accessible to subscribers at Read More >

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On May 21, 2015

Get Some Influence In Your Marketing!

So what is it? Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, businesses use people with substantial influence on other people. Most likely the audience of this influencer will be people within the demographic that the business in question is targeting, hich focus is placed Read More >

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On May 14, 2015

The Benefits Of Hootsuite For The SME

Content marketing is all about creating great content, right? Right. So that means that, as a content marketer, what you will most likely be focussing the majority of your energies on most of the time is – you guessed it – content. And what is content? Well, for the most part, it will probably be Read More >

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On May 11, 2015

Marketing Automation Trend Report for 2015

Marketing automation software is used to manage databases, develop, execute and track marketing campaigns. Lead generation and management functionality helps ensure a business’s sales department is making and maintaining successful relationships with leads and contacts. With the use of these functions marketing and sales teams within a business can collaborate together to create more revenue Read More >

Growth Hacking: A Buzzword Or Beyond?

Growth Hacking is a marketing technique that combines creativity, analytics and social metrics. Back in 2010, Sean Ellis, a prominent figure in the digital marketing space coined the term Growth Hacker; Sean observed that newly formed digital companies were able to achieve remarkable early growth an example of one of these companies was dropbox. The Read More >

Promotional Videos Part 4 – Green Screens

Welcome to the fourth and final part of our most recent series of blogs that has been delving in to the exciting world of online promotional videos. In Part 1 of the series, we looked at an example of a great promotional video from DollarShaveClub.com that went viral, and considered exactly what it was about Read More >

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On April 23, 2015

Promotional Videos Part 3: How To Make And Edit A Great Promo Video

Welcome to the third part of our series exploring the world of online promotional videos. In Part 1, we took a close look at a great promotional video from dollarshaveclub.com and considered the elements that made it so exceptional to the point that it went viral. Last week in Part 2, we considered the importance Read More >

Promotional Videos Part 2: Targeting Market Segments

Welcome to the second part of our series exploring the world of online promotional videos. In Part 1, we took a close look at a great promotional video from dollarshaveclub.com and considered the elements that made it so exceptional to the point that it went viral. This week in Part 2, we will be considering Read More >

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On March 19, 2015

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On January 29, 2015

How To Turn Your Social Fans Into Email Subscribers And Vice Versa

Nothing is certain in the world of social media. Barely a day goes by without another scaremongering headline that claims Facebook could disappear next year. Although this sort of happening is perhaps extremely unlikely, it is nonetheless better to try and utilize the platform for gaining followers and subscribers to your other outlets, and that Read More >

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On January 7, 2015

What Does Big Data Actually Mean For Marketers?

The amount of information available to digital marketing professionals continues to increase. With traditional database systems struggling to cope and media hype building, “Big Data” has become as much of a threat to some as a potential opportunity to others. There’s still confusion and mistrust about what Big Data really is, what it can do, Read More >

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On December 19, 2014

Using Instagram Ads

Instagram, the image-based social network, was launched in 2010 as a way for people to capture and share the world’s moments. There are now over 300 million accounts, in a global community sharing more than 70 million photos and videos each day. For brands and businesses, Instagram is a medium to engage and share compelling Read More >

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On December 10, 2014

SEO for Google+

As part of your Internet marketing or branding strategy, you need to modify the material you put online, to target more of the audience you actually want to reach.   What’s SEO? SEO is an acronym for search engine optimisation. It’s a strategy for getting Web pages, images, videos etc., to show up higher in Read More >

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On November 27, 2014

SEO For LinkedIn

LinkedIn is the number one social network for business. If you’re a professional, then you should be on the site, and no doubt you are. But, making connections on the platform can actually prove to be a bit tricky, and making your page discoverable is one of the best ways to ease this process. LinkedIn Read More >

How To Gain Organic Leads On Social Media

A business’s website needs as many leads as possible, and it is largely accepted in the digital marketing industry that organic leads are far more valuable than leads that you pay for. This isn’t simply because you’re not forking out in the first instance to pay for adverts or links or what have you, but Read More >