Find more about me on:
  • googleplus
  • linkedin
  • twitter

Here are my most recent posts

#
#

By

On January 21, 2016

Rapid Authoring Tools for eLearning

Creating an eLearning course can be a time-consuming, labour-intensive and often frustrating process. Wouldn’t it be great if there was something out there that could do most of the work for you? Thankfully, there’s a growing market in software tools for eLearning and cloud-based resources dedicated to making the design and construction of eLearning materials Read More >

How To Deal With Trolls

Trip-trap-trip-trap, here come the billy-goats gruff… Sorry, I was thinking of the wrong type of troll. Today we are here to talk about the internet troll – those much maligned misanthropes of the online space. Lurking in every corner of the web, waiting to pounce on any unsuspecting and overly sensitive soul that that has Read More >

10 Hacks to Elevate Brand Awareness

Inbound marketing is the way in which many businesses choose to bring their brand and their customers together, and with very good reason. As the popularity and diversity of social media grows, more and more companies are coming around to the idea that the marketing techniques of yore are not going to cut it in Read More >

The Social Network Battle for Messaging Supremacy

More and more of us are relying on social networks for our day to day communication needs. In fact a 2015 report of the world’s six top social networks in terms of active users, four are dedicated messaging services. With Facebook Messenger and WhatsApp leading the charge for the western world and China’s QQ and Read More >

Social Media Security And Your Business

The benefits of a robust social media presence for a business are myriad and well documented. However, what is less often discussed are the potential risks and security threats that unmanaged social media use can pose to companies. You may think that this just refers to the high presence of viruses and other malicious content Read More >

Top 3 Tools For Creating Killer Headlines

When it comes to your blog, there are essentially 3 things that are going to make people click. Firstly, it’s your featured image. Secondly, it’s your headline. And lastly it’s your actual writing itself. Now, I’ve purposely described your writing as being placed ‘last’ rather than ‘third’ out of the 3, because, when it comes Read More >

How To Find And Utilise Key Influencers

When you first begin your marketing task of growing your following on social media, some of the numbers out there may start to frighten you. You set up a Twitter account and have absolutely zero followers – and then you look at your competitor and realise that they have 10,000, 25,000, 50,000 or even 100,000 Read More >

How to Grow Your Email List Like a Jedi

If you’re involved with e-commerce or run a website or blog, you’ll know that it’s essential to attract and keep a large number of customers, users, or visitors. The larger that number is, the better. One of the ways you can do this is by getting people to sign up for email communications from you: Read More >

#
#
#

By

On June 5, 2015

The Best Apps For The Apple Watch

We’ve all seen the advert, and so we all know now that The Watch is here. Described by Apple as the “most personal device yet”, the Apple Watch is set to change the shape of the wearable technology industry from being something that has primarily been the sole reserve of sports enthusiasts, into commoditised everyday Read More >

Google+ For Business – Top 5 Benefits

Google+ is one of those social networks that you either love or hate – and, to be frank, despite the fact that there are reportedly over 2.2 billion G+ profiles, only 300 million of these are said to be active every month. Well, I say only 300 million, which seems like a small number relative Read More >

Do People Really Read Your Blogs? Get Guesting

Well, if you’re reading this, then evidently they must do. You’d certainly hope so anyway. I know I do. I blog for a living. Morning, noon and night I’m tap, tap, tapping away on my keyboard, imparting my hard-earned wisdom on all things social media and tech to what I’d like to think is the Read More >

WordPress Security Part 4: The Top 10 Security Plugins For WordPress

Welcome to the fourth and final instalment of our miniseries that has been delving deep into the complex world of WordPress security over the past 4 weeks. In Part 1, we gave a general overview of the world of WordPress security, identified what the risks are, and then focused our attention specifically on the vulnerability Read More >

WordPress Security Part 3: Tutorial – How To Secure WordPress

Welcome to the third instalment of our 4-part miniseries that is delving into the complex world of WordPress security. In Part 1, we gave a general overview of the world of WordPress security, identified what the risks are, and then focused our attention specifically on the vulnerability of plugins. In Part 2, we took a Read More >

WordPress Security Part 2: Malware Detection And Defence

        Welcome to the second instalment of our 4-part miniseries of blog posts focussing WordPress security. In Part 1, we gave a general overview of the world of WordPress security, identified what the risks are, and then focused our attention specifically on the vulnerability of plugins. In this, Part 2 of our WordPress Read More >

#
#
#

By

On February 19, 2015

#
#

By

On January 14, 2015

The Impact of Big Data in Social Media

These days, everything we do – from making a purchase, to viewing certain products – can be tracked online. Social media are a major factor in this. Popular sites like Facebook, Instagram, Foursquare, Twitter, and Pinterest record millions of tweets, Likes, and chat streams on a daily basis. The result is massive quantities of data Read More >

#
#

By

On October 29, 2014

5 Tips And Tricks To Improve Your Local SEO

As we all know, the internet has gone SEO mad over the past decade or more, and with every reason. As of September this year, Internet Live Stats reported that the total number of websites the world over finally reached the milestone of 1 billion, and if you head over to that website right now Read More >

#
#

By

On October 9, 2014

How Important is Email Marketing?

It is unusual to think of anything to do with the Internet as being old fashioned, but that is how many people are now viewing email marketing. With the increased popularity of social media, lots of businesses are now bypassing email marketing in favour of posts and statuses. Several businesses are starting to wonder how Read More >

#
#
#

By

On September 24, 2014

A Guide to Pinterest For Business

It may seem that every blog you read is telling you to connect with various social medias, and there are good reasons for this; countless potential customers are made aware of your company and services via social media. So, you have signed up to Twitter and Facebook, connected to Google+ and LinkedIn, but many of Read More >

#
#
#

By

On September 18, 2014

A Guide To Instagram For Business

Instagram is still often overlooked as a means for a business to market itself. However, it is an ever-growing community, and, frankly, no social media outlet should ever be dismissed by a company to be included in its social marketing routine. Indeed, by branching out into a new social media, you will inevitably be reaching Read More >

#
#
#
#

By

On September 11, 2014

A Guide To Google+ For Business

Last year, as Michelle Stinson reports on the Search Engine Journal, Google+ finally surpassed Twitter to become the world’s second largest social network (with the unrivalled giant that is Facebook of course still retaining the top spot). The New York Times in February this year reported that Google announced that its social network had over Read More >

#
#

By

On September 3, 2014

A Guide to Facebook for Business

It’s the most popular social networking site online, so don’t be left out. Here’s what you need to know about using Facebook to promote your business.   Know The Difference: Facebook Profiles, Pages and Groups Facebook profiles are meant for individuals only, not businesses. Creating a profile for your business is against Facebook’s Terms of Read More >

By

On August 27, 2014

A Guide to LinkedIn for Business

With over 300 million users (Digital Marketing Ramblings), LinkedIn is undoubtedly the social media of choice when it comes to professional networking. Indeed, unlike Facebook, Twitter and the other big players that provide platforms for social networking, the emphasis and niche point of LinkedIn is that it is there to provide users with professional links Read More >

#
#
#

By

On August 14, 2014

How to Avoid Negative SEO

The internet is a very popular place and one that has an increasing emphasis on high quality, SEO orientated content. However SEO practices have to be conducted carefully and there are many possible negative variations that a business should avoid. It’s worth noting that SEO comes in three different flavours. There’s black hat, grey hat, Read More >

By

On October 7, 2015

How to Make Your Blog Make Money

Blogging is a very important pursuit these days. From a practical perspective it ensures that your business is noticed online, especially by the search engines. This ensures higher ranking, increased visibility, and better saturation for your business and its products and services. Creatively blogging performs another service for your business as the tone of voice Read More >

#

By

On June 20, 2014

What to Look for In a Web Design Company

If your business is looking for a new web design company the choice can be dizzying. There are many companies online that could do the job you’re looking for but there are also many more that couldn’t. Creating a good website requires a huge amount of skill. A business wants its site to grab the Read More >

#

By

On June 6, 2014

How to Get a Penalty Removed

A Google penalty can have a tremendous impact on the success of a business, and should be avoided at all costs. However, if you’ve found yourself on the receiving end of a penalty, as a result of negative SEO tactics or poor SEO management, you need to take immediate steps to appease Google and have Read More >

#

By

On May 30, 2014

Marketing Automation Explained

Managing social media accounts is becoming an ever more time consuming job. For a business that has a large amount of followers it’s important to interact with them but in a time economical manner. With any new emerging technology there’s scope for sister services and social media management is no exception. There are now a Read More >

By

On April 4, 2014

The Right Length for Social Media Copy

Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often given a word count to work with, that’s not always the case, especially when it comes to social. So instead of over writing and wasting precious writing time, let’s have a look at the optimum Read More >

By

On March 10, 2014

Revisiting Marketing Trends for 2014

Now that 2014 is beginning to set in, I thought it a good time to revisit that inevitable New Year question, what’s going to take off and make an impact when it comes to digital marketing trends for the year to come? The world becomes faster paced every day; technology is evolving at an incredible Read More >

By

On March 5, 2014

How to Host a Twitter Chat

  Twitter is an incredibly popular social media tool that’s used by a wide variety of people. The more famous users can have hundreds of thousands of followers and so can brands, with a lot of work for smaller ones. Regardless of how many people you reach on Twitter however, knowing how to host a Read More >

#
#
#

By

On February 27, 2014

Buffer vs Hootsuite

  For those of us managing several social media accounts, the standard client software tools can be something of a hassle. Even if you’re just managing your own twitter account, but having to run a business at the same time, it can be difficult to ensure that your tweets are being put out regularly and Read More >

#
#
#
#

By

On February 21, 2014

Taking over an existing Adwords campaign

PPC is something that is used by many businesses looking to get that competitive edge and have more online visibility than others in their industry. Some use agencies to manage their campaigns, whilst others have a fully-functioning marketing department and others choose the DIY approach. For agencies taking over an existing campaign, this can be Read More >

#
#

By

On July 31, 2017

Is Your Brand Embracing Digital Marketing?

When you cast your eyes around a train, bus or coffee shop, you’ll see that pretty much every adult (and many children) is armed with a smart device. If you haven’t already, 2014 is the year you embrace digital marketing and harness the capabilities within the technology that is never too far from your potential Read More >

#

By

On February 5, 2014

Is Your Company Embracing Social Media in 2014?

If your company hasn’t got to grips with social media, you’re in serious danger of being left behind when it comes to your online presence. But don’t panic just yet, there’s still time to get in the game and embrace social media as an integral part of your marketing efforts for the year ahead. Ad-ology Read More >

15 Tips to Increase Facebook Fan Engagement

There’s a lot of talk out there about Facebook fan pages being little more than a vanity exercise and it is true that Facebook ‘Likes’ are one of the lowest converting currencies on the open market. It’s down to you to get more from them, though, to mine the resource more effectively and turn that Read More >

How to Plan Content for 2014

Planning content is a strategy that has to change every year. Changing consumer demands and interests mean that you have to constantly be ready and able to adapt and evolve. And with every market becoming increasingly saturated, it takes more effort to become known and stand out from the crowd. This is where planning a Read More >

5 Reasons Google+ is the one to Watch

There are so many social media sites around these days. Businesses can find it hard to know which one is going to benefit the marketing of their business the most. Is Twitter going to be the best because of how directly and succinctly you can keep in contact with your customers? Or is Facebook going Read More >

#
#
#
#

By

On December 13, 2013

3 SEO predictions for 2014

Search engine optimisation continues to be the most important of internet ‘arts’, but doing it properly requires constant monitoring of SEO trends and techniques.  So what will 2014 mean for SEO? Let’s take a look over the horizon. #1: Social media will become more important than ever, thanks to G+ If social media was a Read More >

#
#

By

On December 3, 2013

How to Approach Big Data for Marketing

Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t completely au fait with it. Technology and digital marketing do go hand-in-hand, so it’s worth keeping an eye on trends and buzzwords. Behind cloud computing, probably one the biggest buzzwords for the last few years Read More >

Should you Target Fans or Influencers?

So you’ve probably got marketing plans aplenty, with the aim of attracting more fans. Fans – or customers – are vital, of course`but you can get a lot more of them with the use of influencer marketing. Influencers’ opinions have far more weight with your potential audience than any number of slick print or social Read More >

#
#

By

On November 7, 2013

Pro Content tools for Search Performance

Search engine optimisation can be a tricky business, how do you allow your copy to read naturally without putting too many keywords in an automaton? You don’t want that; but then, if you put in too few, you can end up so far down the search engine rankings that your website may as well not Read More >

#
#

By

On October 25, 2013

Has Social Media Killed Storytelling?

A recent article by Claudio Gandleman on The Next Web points out that a 40,000 year old cave painting that can be found in northern Spain will probably endure the test of time and outlast anything that might be written on today’s storytelling walls, those of Facebook. If the author is to be believed, modern Read More >

#
#

By

On October 25, 2013

Reasons you might need to Remarket

One of the latest tactics being employed by marketers recently is that of remarketing. This is mostly thanks to the rollout of the targeting method by Google Adwords back on June 25 2013. However, not everyone is familiar with remarketing and whilst there’s plenty written online about it, I thought we’d take a look at Read More >

#
#

By

On October 25, 2013

The Relationship Between Technology and Information

Humans have always developed technology to help convey information. It’s easy to forget that something as basic as paper was once a ground-breaking invention, as was the simple pen. The digital revolution is arguably the biggest technological upheaval since the invention of the printing press and, like the printing press, has fundamentally changed the way Read More >

#
#

By

On October 25, 2013

An Introduction to Digital Marketing

Digital marketing is something that has become important to every business that has an online presence. In fact, having a website, with a blog and social presence is something that’s becoming increasingly important to every business. This is especially true as the UK continues its love affair with e-commerce and businesses that ignore the internet Read More >