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On November 23, 2016

Pokémon GO: How to see Fads as Marketing Opportunities

Pokémon GO is still a massive hit, and people all over the globe are falling over themselves trying to catch them all. It’s getting the population out and about, and may even be helping with the obesity crisis. Of, course Pokémon GO is a fad and it won’t be popular for ever, and it’s very Read More >

Digital Strategies For Customer Retention

While attracting fresh customers and opening up new markets are essential to a business, it’s especially important to hold onto the clients that you already have. Research estimates suggest that it can cost anywhere from five to ten times as much to land a new customer than it does to retain an existing one. Furthermore, Read More >

5 Reasons to Use Social Media to Promote Your Business

Social media marketing is no longer a nice-to-have additional skill. In 2016 and beyond, the mastery of the world’s most popular networks is essential for even the most basic promotions of even the smallest businesses. Facebook. Twitter. LinkedIn. Google+. Instagram. YouTube. Pinterest. These are the networks where you need to gain a presence and maintain Read More >

3 Quick Tips for Growing Your Google+ Audience

Google+ is one of those funny old networks that you know you should be exploiting as a marketing channel, yet somehow feel reluctant to do so. When it first appeared, Google+ was rather scornfully regarded by the masses as a poor Facebook wannabe, and, as such, it became somewhat fashionable to berate. However, a social Read More >

How to Use SlideShare as a Marketing Tool

Are you reaching the 70 million users of SlideShare? Well, if you’re not, then I hope this opening stat has woken you up to just how big this network actually is. SlideShare contains over 40 content categories, has received over 18 million uploads to date, and is in the top 100 most-visited websites in the Read More >

5 Reasons Your Brand Needs Infographics

Visual marketing is big news. Let’s consider the stats. First up, coloured visuals increase a person’s willingness to read a piece of content by 80%, according to Xerox. Second, Kissmetrics has found that visual content actually gets 94% more views than non-visual content. And finally, massplanner research has revealed that infographics gets 3X more shares Read More >

A Quick Guide To Online Content Promotion

Are you ready for it? Marketing cliché dropping in 3…. 2…. 1…. Content is King!! Gosh, I think that must truly be the most overused phrase in marketing speak at the moment. I’ve only been at this for just over a year, and I think I’ve probably used it a dozen or so times. It Read More >

Turning Visitors Into Customers

So, you’ve created an eye-catching and informative online presence: a website, blog, landing page, portal, etc. – one that’s attracting a load of visitors. But where’s the money? If your site visitors are just having a look and passing through, you’ve lost the opportunity to sell them on your products and services. And you’ve lost Read More >

Reputation Management And The Competitive Edge

As a business, you can influence the way that people perceive your brand, but you can’t control the way they think, or feel ­– or what they say. And with the Internet playing such a prominent role in product promotion and creating brand awareness, what people say about you online can be a make-or-break measure Read More >

Software Subcultures Part 3: Agile

Hello and welcome to the third in our 3 part series exploring the wonderful and innovative world of software subcultures. Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too. In fact, much like the hippie subculture that gave rise to Read More >

How To Defend Against A DDoS Attack

With “always on” internet access, real-time applications, and online transaction processing central to the economic activity of many of today’s enterprises, a scenario in which access to a website, portal, or online resource becomes impossible – and stays that way for extended periods – should rightly be of concern. Such a situation results from a Read More >

10 Tumblr Tips for Microblogging Success

It emerged before Pinterest, and the micro-blogging platform Tumblr continues to be a preferred medium for brands to connect with their customers, ordinary people to connect with each other and special interest groups to connect with their peers. Tumblr is primarily image-based but does provide ample opportunities for text and commentary to be added to Read More >

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On February 15, 2016

Make 2016 The Year You Become A Social Media Guru

You may already think that you’re a social media guru. Indeed, if you do, then I actively encourage you to leave some great advice for everyone in the comments at the bottom of this blog. I’m serious – we can never have enough insight, ideas, and innovations about how to best exploit the current trends Read More >

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On December 24, 2015

5 of the Best iPhone Apps of 2015

It’s that time, again; Christmas just around the corner, and the year about to close. Perfect opportunity to get that last-minute gift idea – and for the industry and media to reflect on the highlights and low points of the 12 months just gone by. In that vein, here’s our round-up up some of the Read More >

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On December 1, 2015

Software Subculture Part 2: DevOps

Hello and welcome to the second of our 3 part series exploring the wonderful and innovative world of software subcultures. Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too. In fact, much like the hippie subculture that gave rise to Read More >

How to Spot if Someone is Cheating on Twitter

Hey there – if you came to this article looking for information on how to recognise whether or not someone is being unfaithful on social media, then you have come to the wrong place I’m afraid. This article was quite a minefield to research as a large percentage of the information out there is on Read More >

Software Subcultures Part 1: Microservices

Hello and welcome to the first of our 3 part series exploring the wonderful and innovative world of software subcultures. Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too. In fact, much like the hippie subculture that gave rise to Read More >

Bloggers – Are you Making Influencers Work for You?

Research has demonstrated that less than 3% of the people participating in an online conversation generate 90% of the impact. This staggering statistic is even more powerful when you consider that the people actively engaging in an online discussion are actually part of a much larger audience that includes those just passively ‘listening.’ These findings Read More >

How To Use Tumblr. To Boost Your Business

There are already so many social media platforms out there and the internet is chock full of guides to show you how to apply them to your business strategy. However, one which you may not have considered is the free micro-blogging platform Tumblr. Tumblr blogs can be accessed from the web, whether you have an Read More >

How To Organise Your Social Media Budget

  It has been a relatively short amount of time since social media became a medium through which business could promote their products and services and much has changed in the landscape since. Back then internet advertising budgets were mainly devoted to banner ads and email campaigns and were rather small as a result. Social Read More >

4 Pinterest Marketing Hacks

I pretty much instantly fell in love with Pinterest – even though, as I must admit, I was a bit of a latecomer to the platform. In fact, it was only a little over a year ago that I found my way into the white and red world of pins, pinners and pin boards. Pinterest, Read More >

Are You Using These 3 Great Blogging Tools?

  Blogging is more than just writing – it’s about marketing and lead generation. With that in mind, just because you’ve thought of a great blogging topic to get you going, this doesn’t mean that your finished version will be generating all the clicks, interest and traffic to your site that you know your great Read More >

Top Free Tools For Making Amazing Infographics

If you haven’t noticed that social media has gone visual, then what the hell have you been looking at? Of course, blogs and articles such as this are still extremely important for engagement and for adding value to your website and brand, but, amidst all the literary wizardry and great advice, you need something to Read More >

Top 10 Free Marketing Automation Tools

  With so many services, information, and resources being distributed online, the need for a digital marketing presence is greater than ever. The dominant position of social media, and the need to package campaigns for an expanding range of mobile devices increases that pressure. But managing a marketing campaign online can be a chore. That’s Read More >

A Beginner’s Guide To Marketing Automation

What is marketing automation? This is a trickier question to answer than it at first appears. If you’re a marketer, then you will have no doubt heard of the term at some point – but what does it mean exactly? In trying to find an easy-to-understand definition of the term, quicksprout.com searched the internet and returned Read More >

What Will The Tories Do For Tech? The Votes Are In

Whether you put your X next to them or not, the votes are in, they have been counted and verified, and David Cameron and the blues will be commanding Westminster for at least the next 5 years. It has been a tightly fought election (though in the end it has of course turned out to Read More >

The Way The Social Cookie Crumbles: The Genius Of Oreo’s Social Media Marketing

The term ‘Agile’ is something that we normally associate with software development. But, over the years we’ve seen it adopted by app developers, web developers and even marketers. The introduction to the Agile Manifesto includes these 2 important messages: “We value: Individuals and interactions over processes and tools. Responding to change over following a plan.” Read More >

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On April 17, 2015

Mobigeddon: Are You Ready?

In what has been dubbed Mobigeddon by the online press, next week on Tuesday 21st April, Google’s search algorithm will officially update to give responsively designed mobile-friendly websites higher rankings in SERPs. The move has of course been inevitable. As anyone who is even remotely involved in any aspect of the internet game well knows Read More >

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On March 10, 2015

4 Tips To Capture More Email Leads

Growing your email list is essential for any business. We know that. They are key assets for growing your following and increasing your sales. The bigger your list the better. And also, the better the relationship you have with your list the better too. One of the key marketing strategies on the web is to Read More >

Utilising Send Time Optimisation (STO)

When it comes to your email marketing strategy, one of the most pressing questions you find yourself asking is: when is the very best time to send an email? While we would love to be able to tell you that the best time to send out your emails is at half past 2 every other Read More >

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On December 16, 2014

E-Commerce and Consumer Psychology

Everybody likes to head online and indulge in a bit of retail therapy every once in a while, and if you’ve got an online store then you will no doubt appreciate this this more than most. But, what is it exactly that make us buy one product over another online? Why do we favour some Read More >

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On December 10, 2014

The Dos and Don’ts of An Eye-Catching Twitter Bio

Whether you’re new to Twitter or an old hand, the chances are you will look at your bio from time to time with a view to updating it. The good news is, your bio isn’t set for life and if you write something that you later want to change, you can. What’s more, if you’re Read More >

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On October 7, 2015

SEO For Twitter

Using Twitter to improve your SEO might not seem the most obvious avenue in which to concentrate your efforts. The micro-blogging platform is a very large network indeed, and on e of the most popular social media outlets used by businesses in building their brand and online presence. Social media is becoming more and more Read More >

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On December 10, 2014

SEO For Facebook

It is becoming increasingly more common for Facebook pages to be returned in SERPs. This is happening for the very simple reason that the owners of those pages are practicing great SEO for Facebook. Facebook pages are essentially websites like any other, even if perhaps we don’t tend to view them as such. But, if Read More >

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On October 7, 2015

SEO For Pinterest

Wishpond have produced a very informative infographic that tells us tha7 70% of people on Pinterest use the site to get inspiration on what to buy. That figure, when compared to the 17% of Facebook users who do the same, indicates the extreme marketing potential for the site. It is therefore imperative that you get Read More >

User Demographic of the Top 5 Social Media Sites

Social media is time consuming. Posting, commenting, and replying can often seem like a full time job. Do you feel like you are neglecting other work in order to try and promote your business via social networks? If so there are a few steps you can take that will make the time you spend on Read More >

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On October 7, 2015

5 Ways the Best Marketers Use Social Media

Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share content. Instead of focusing on individual services, we thought we’d consider some more general approaches to increase your brands exposure and success on social networking platforms. You may have found that although your business is Read More >

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On October 7, 2015

How To Build a Loyal Following on Twitter

In this increasingly connected social media driven world it becomes more and more important to self-promote you and your brand. It doesn’t matter the business type as any business that desires to succeed online needs to get the word out about its products and services. It can seem arrogant or even like your bragging but Read More >

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On June 13, 2014

Beginners Guide to Email Marketing

A good email marketing campaign can have a tremendous influence on the success of your business. Whilst many believe that email marketing is slightly old-fashioned in this modern world of social media, this isn’t the case and email remains an extremely effective marketing tool. The Challenges of Email Marketing First and foremost, you have to Read More >

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On October 7, 2015

Beginner’s Guide to AdWords

Google AdWords can be an incredible boon to any company looking to promote their services on the internet. It offers scalable advertising for local, national and international markets that you can easily tailor. Top that off with a price scale that starts at practically nothing and you’ve got a tool that no SME or web-business Read More >

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On May 13, 2014

Beginners Guide to Analytics

Analytics is a powerful solution that track patterns of traffic to your website. Of all the analytics tools available to the beginner, Google Analytics is perhaps the most widespread (and it’s free). So that’s the one I recommend you start out with. There’s also an excellent introductory guide for it here. Google Analytics also integrates Read More >

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On May 2, 2014

SEO: A Beginners Guide

What Is SEO? SEO, or Search Engine Optimisation, is the managing of a web presence to ensure it performs favourably on search engines like Google and Yahoo. This performance is achieved through a series of methods that I’ll go through in this blog. After reading this you should be able to go away and optimise Read More >

Inbound Marketing in 4 Simple Steps

Inbound marketing is a strategy that benefits your business and due to it’s less invasive approach it won’t annoy potential and actual customers as much as previous marketing efforts. There are loads of different marketing tactics, but for inbound marketing it boils down to the idea of turning traffic into visitors, into leads, into customers Read More >

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On April 17, 2014

5 Free Twitter Tools you Should be Using

The online world is full of social media account tools and services and for many users managing their accounts and identities is becoming a full time job. From Facebook to Pinterest, to Twitter to Google+, the amount of choice can be dizzying. However for Twitter users we can lighten the load and there are a Read More >

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On April 14, 2014

You Should Be Using Google+

It’s probably not the first name that springs to mind when thinking of social media sites, but Google+ is one that you should be considering. Of course Facebook, Twitter, LinkedIn and Pinterest are enjoying huge success and those names have become very prevalent. However Google Plus is a surprisingly powerful social media tool and one Read More >

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On March 24, 2014

Identify Key Influencers for Your Brand

Marketing a brand is not an easy task but there are ways to make it more successful and a brand can use key influencers to help develop a strong marketing campaign. Influencer marketing is generally concerned with people above all. As a strategy it involves a brand identifying relevant individuals, often ones that are influential, Read More >

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On January 31, 2014

Google Plus vs Facebook: Which is Best for Business?

Businesses of all sizes have seen that networking on the various social platforms works. When done effectively, it translates to widened exposure and in turn increased sales of products and services. When it comes down to the two giants in the field, which social network platform between Facebook and Google plus is best for your Read More >

Branding – The 3 P’s – Preparation, Promotion, Presence

  When it comes to branding your company, there are 3 core principles you need to bear in mind: preparation, promotion and presence. If your brand is not appealing to what consumers want from your industry, you’ll find it hard to convert leads into sales. From the story on a bottle of water of where Read More >

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On January 31, 2014

How to use paper.li for Marketing

In a world in which content curation is more and more important to help achieve your goals, it’s imperative to explore new ways of presenting this content uniquely. Using Paper.li for marketing can have all sorts of benefits, if done properly. It allows you to create an online newspaper on the subject or subjects of your Read More >

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On November 21, 2013

How to develop a social media policy for employees

In the early days of social media, it was common to find offices that simply banned employees from using it entirely. That was back when social media was finding its feet, though, and now only the most backward-looking of organisations would blacklist it entirely. Instead, organisations have introduced social media policies, setting out acceptable usage Read More >

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On October 25, 2013

Truly Twit-Tastic Twitter Stats

There are now 218 million monthly active users on Twitter’s popular service… The social media giant is growing by the day, and has recently made public its plans to join the stock market in the most hotly anticipated flotation since Facebook’s last year. Investors value Twitter, founded in 2006 by Jack Dorsey, Biz Stone and Read More >

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On October 25, 2013

How to use Pinterest for business

People respond far more quickly – and more emotionally – to a strong image than they ever have or ever will to reams and reams of copy. That’s why print ads now tend towards huge pictures of cars, phones or chocolate bars with only half a dozen words of copy, rather than an essay extolling Read More >

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On October 25, 2013

Social Commerce

What is social commerce and how do the numbers stack up? Social commerce is a concept to denote user-generated advertorial content on e-commerce sites that enables shoppers “to get advice from trusted individuals, find goods and services and then purchase them”. The social networks that spread this advice have been found to increase customer trust Read More >

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On October 25, 2013

The Future of Marketing

Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effectively explains how we have evolved in communication and continue to do so. The infographic further demonstrates how people remember and comprehend information better with a fusion of images, and text, and how it has Read More >

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On October 25, 2013

CRM – What Does It Mean?

CRM has a large role to play in a successful digital marketing strategy You may have heard of the term CRM before. You may even know what it stands for and what it means. Much like the idea of postmodernism however, there are lots of vague and clueless definitions out there of what it is. Read More >

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On September 27, 2013

How to use Google AdWords for Beginners

For a newbie, using Google AdWords may be intimidating, but it’s really not as complicated as it looks on first sight. There are many factors involved, both within AdWords itself and externally, that you may want to consider if you’re just starting out. If you’re going to use it, then you may as well use it to Read More >

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On October 14, 2013

A Guide to Keyword Research and Analysis

Keywords may seem insignificant on first glance. They’re only a single word or phrase after all aren’t they? Yes, but keywords are key to SEO success in a range of different ways. They’re much more important than some might think. Keyword research can make your website successful and at the same time they can destroy Read More >

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On October 25, 2013

Which Social Media Networks Should I Choose?

Social media is changing all the time and you’d be forgiven for thinking it’s changing too quickly for businesses to keep up. New platforms crop up all the time, as well as changes to how existing platforms operate. But businesses really needn’t worry because each social network has a well-defined demographic, or at least a Read More >

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On October 25, 2013

How to use Twitter as a Marketing Tool

When used correctly, Twitter can help to promote and grow your digital brand. In this article I will explore the different strategies that are available when using Twitter as a marketing tool, and then I will go through some best practices to ensure your Twitter campaign starts off on the right foot. Twitter – A Read More >

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On October 25, 2013

The Importance of Blogging

There are a number of important reasons for why you should be blogging. It is an essential tool for the modern marketeer,and if you are not using a blog to regularly communicate with your marketplace, you are almost certainly allowing new business to pass you by. Blogging – A Brief History A blog is a discussion or Read More >