Digital Marketing Tips for Legal Professionals
The days of work flowing through the High Street for legal professionals have long since gone.
The world has now moved online.
There are many different ways to grow your business online.
A digital marketing strategy is essential to get more people viewing your website and attract new clients....
Start-ups: supercharge your brand awareness with video
Raising brand awareness is the biggest challenge startups face.
Getting your name out there and into the world is the first step in building your reputation.
The more familiar consumers are with a brand, the more trustworthy it becomes....
6 Effective Tips to Boost Website’s Domain Authority
Domain authority is basically how well a domain or a website will rank in search engine results.
It is usually a score from 0-100.
The higher the score, the better the ranking will be the domain in search engines....
Promotional Videos Part 1: Going Viral – The Benefits Of Great Video
Welcome to the first part of our brand new series of blogs that we will be bringing to you over the following 4 weeks.
Stepping away from the realms of WordPress Security for the time being, we are now going to be delving in to the exciting world of online promotional videos....
SEO for Google+
As part of your Internet marketing or branding strategy, you need to modify the material you put online, to target more of the audience you actually want to reach.
What’s SEO? SEO is an acronym for search engine optimisation.
It’s a strategy for getting Web pages, images, videos etc....
SEO For Pinterest
Wishpond have produced a very informative infographic that tells us tha7 70% of people on Pinterest use the site to get inspiration on what to buy.
That figure, when compared to the 17% of Facebook users who do the same, indicates the extreme marketing potential for the site....
How to Make Your Social Media Posts Stand Out
Everyone’s on social media networks these days.
Businesses may struggle to stand out from the crowd so every possible advantage is needed.
Not only is everyone on social media but everyone is also doing much the same thing....
How to Get a Penalty Removed
A Google penalty can have a tremendous impact on the success of a business, and should be avoided at all costs....
SEO: A Beginners Guide
What Is SEO? SEO, or Search Engine Optimisation, is the managing of a web presence to ensure it performs favourably on search engines like Google and Yahoo.
This performance is achieved through a series of methods that I’ll go through in this blog....
5 Reasons Google+ is the one to Watch
There are so many social media sites around these days.
Businesses can find it hard to know which one is going to benefit the marketing of their business the most....
Reasons you might need to Remarket
One of the latest tactics being employed by marketers recently is that of remarketing.
This is mostly thanks to the rollout of the targeting method by Google Adwords back on June 25 2013....
The Importance of Blogging
There are a number of important reasons for why you should be blogging.
It is an essential tool for the modern marketeer,and if you are not using a blog to regularly communicate with your marketplace, you are almost certainly allowing new business to pass you by....
The Modern Rules Of Restaurant Marketing
With the passage of time, the percentage of smartphone users is only projected to grow.
While in 2011, only 10% of the world’s population owned smartphones, in 2018 it has grown to 36%.
6 billion people in the world are internet users now....
5 Digital Marketing Trends to Keep an Eye on in 2018
The best marketers are usually trendsetters who can anticipate and successfully embrace new business practices.
If you want to give your business a boost, you should act like these guys and try to understand the forthcoming novelties in Digital Marketing....
7 Common Local SEO Mistakes You Don’t Want to Make
*The following article is a guest post* SEO improves rankings and thereby drives traffic towards your site.
It’s one of the most important aspects of web content, and something every digital marketer needs to be concerned with....
The Impact of Big Data in Social Media
These days, everything we do – from making a purchase, to viewing certain products – can be tracked online.
Social media are a major factor in this.
Popular sites like Facebook, Instagram, Foursquare, Twitter, and Pinterest record millions of tweets, Likes, and chat streams on a daily basis....
SEO For Twitter
Using Twitter to improve your SEO might not seem the most obvious avenue in which to concentrate your efforts.
The micro-blogging platform is a very large network indeed, and on e of the most popular social media outlets used by businesses in building their brand and online presence....
5 Tips And Tricks To Improve Your Local SEO
As we all know, the internet has gone SEO mad over the past decade or more, and with every reason....
Top Tips for Increasing Your YouTube Rankings
YouTube has huge potential to benefit your business, its brand and exposure, and perhaps most importantly its saturation in the online sphere.
In fact a business would do well to note that YouTube is the world’s second largest search engine....
Beginner’s Guide to AdWords
Google AdWords can be an incredible boon to any company looking to promote their services on the internet.
It offers scalable advertising for local, national and international markets that you can easily tailor....
Taking over an existing Adwords campaign
PPC is something that is used by many businesses looking to get that competitive edge and have more online visibility than others in their industry.
Some use agencies to manage their campaigns, whilst others have a fully-functioning marketing department and others choose the DIY approach....
3 SEO predictions for 2014
Search engine optimisation continues to be the most important of internet ‘arts’, but doing it properly requires constant monitoring of SEO trends and techniques.
So what will 2014 mean for SEO? Let’s take a look over the horizon....
How to use Google AdWords for Beginners
For a newbie, using Google AdWords may be intimidating, but it’s really not as complicated as it looks on first sight.
There are many factors involved, both within AdWords itself and externally, that you may want to consider if you’re just starting out....
4 Reasons Why Cloud Computing Is Important to Your Business
Cloud computing needs no introduction now.
Considering its pay for what you use feature, organizations, irrespective of their annual income, invest in the cloud-public, private, and hybrid, to centralize their data while ensuring its security 24/7.
Amazon and Microsoft have their cloud with different functionalities and terms and conditions....
Killer SEO Mistakes That May Be Ruining Your Website Ranking with Google
Being active online is no longer enough for you to stay on top of your game.
As a business, you should also make use of Search Engine Optimization as one of your best approaches for online marketing....
Google+ For Business – Top 5 Benefits
Google+ is one of those social networks that you either love or hate – and, to be frank, despite the fact that there are reportedly over 2.
2 billion G+ profiles, only 300 million of these are said to be active every month....
What Does Big Data Actually Mean For Marketers?
The amount of information available to digital marketing professionals continues to increase.
With traditional database systems struggling to cope and media hype building, “Big Data” has become as much of a threat to some as a potential opportunity to others....
SEO For Facebook
It is becoming increasingly more common for Facebook pages to be returned in SERPs.
This is happening for the very simple reason that the owners of those pages are practicing great SEO for Facebook.
Facebook pages are essentially websites like any other, even if perhaps we don’t tend to view them as such....
How to Avoid Negative SEO
The internet is a very popular place and one that has an increasing emphasis on high quality, SEO orientated content.
However SEO practices have to be conducted carefully and there are many possible negative variations that a business should avoid.
It’s worth noting that SEO comes in three different flavours....
What to Look for In a Web Design Company
If your business is looking for a new web design company the choice can be dizzying.
There are many companies online that could do the job you’re looking for but there are also many more that couldn’t.
Creating a good website requires a huge amount of skill....
Beginners Guide to Analytics
Analytics is a powerful solution that track patterns of traffic to your website.
Of all the analytics tools available to the beginner, Google Analytics is perhaps the most widespread (and it’s free).
So that’s the one I recommend you start out with.
There’s also an excellent introductory guide for it here....
Google Plus vs Facebook: Which is Best for Business?
Businesses of all sizes have seen that networking on the various social platforms works.
When done effectively, it translates to widened exposure and in turn increased sales of products and services....
Pro Content tools for Search Performance
Search engine optimisation can be a tricky business, how do you allow your copy to read naturally without putting too many keywords in an automaton? You don’t want that; but then, if you put in too few, you can end up so far down the search engine rankings that your website may as wel...
A Guide to Keyword Research and Analysis
Keywords may seem insignificant on first glance.
They’re only a single word or phrase after all aren’t they? Yes, but keywords are key to SEO success in a range of different ways.
They’re much more important than some might think....