Start-ups: supercharge your brand awareness with video

Raising brand awareness is the biggest challenge startups face.

Getting your name out there and into the world is the first step in building your reputation.

The more familiar consumers are with a brand, the more trustworthy it becomes....

The Radical Leap in Digital Marketing – 360 Video

The power of digital marketing has been experiencing thrusts with new strategies coming its way.

However, 360 videos are probably going to bring major changes in marketing preferences and trends.

We may witness marketers utilizing this major source of innovation in marketing and entertainment industry in late 2017 and onward – the 360 video....

Pokémon GO: How to see Fads as Marketing Opportunities

Pokémon GO is still a massive hit, and people all over the globe are falling over themselves trying to catch them all.

It’s getting the population out and about, and may even be helping with the obesity crisis....

Avoiding the Ad Blockers

Online advertising is a crucial element of any contemporary marketing campaign.

But, beyond the need to communicate your message and gain the widest possible exposure for your brand, there are other issues to consider – such as how your efforts are being perceived and interpreted by the viewing and listening public....

5 Digital Marketing Trends to Keep an Eye on in 2018

The best marketers are usually trendsetters who can anticipate and successfully embrace new business practices.

If you want to give your business a boost, you should act like these guys and try to understand the forthcoming novelties in Digital Marketing....

6 Effective Tips to Boost Website’s Domain Authority

Domain authority is basically how well a domain or a website will rank in search engine results.

It is usually a score from 0-100.

The higher the score, the better the ranking will be the domain in search engines....

How to Use SlideShare as a Marketing Tool

Are you reaching the 70 million users of SlideShare? Well, if you’re not, then I hope this opening stat has woken you up to just how big this network actually is....

12 Ways In Which You Should Never Write Content If You Want Traffic On Your Website

  It is way easier to train a dragon than to write a persuasive web content that will drive a massive amount of traffic to your website.

Web content is entirely different from print content.

It is not read.

It is scanned at....

7 Common Local SEO Mistakes You Don’t Want to Make

*The following article is a guest post*   SEO improves rankings and thereby drives traffic towards your site.

It’s one of the most important aspects of web content, and something every digital marketer needs to be concerned with....

Top Tools for Creating Winning Landing Pages

Do you have a landing page strategy? You should.

Here are some pretty convincing stats from Smart Insights: Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.

(Source: Hubspot.

com) Companies with 40+ landing pages get 12 times more leads than those with 5 or less....