Meet the new kid on the block
According to a recent report by analyst firm Forrester, European m-commerce revenues are set to rise to €19.2bn by 2017, with the UK continuing to lead the pack, with mobile revenues topping €6.1bn by 2017 and over 45 per cent of all mobile users making on-line purchases through their phone.
Mobile or m-commerce is quickly becoming a notable revenue driver for business. What is exciting about mobile is the technology and the proximity factors add a new dimension to marketing opportunities and customisation of the shopping experience. Many digital brands are beginning to understand these opportunities and capitalise on the developments in this sector.
Our mobile solutions include app development and web site adaptation, however we are watching this technology very closely and are currently looking for opportunities to innovate and explore some of the exciting ideas we have within this sector.