Social Media Monitoring Software You Should Be Using In 2016

One of the best things about leveraging the power of social media for business is not only the way it allows you to talk directly to your audience, but also the way it enables you to listen to them....

5 Tips on Writing a Whitepaper

Whitepapers have evolved past their original function as government issue documents and have proliferated in the world of business as a way of presenting marketing information.

Similar in nature to an academic essay, a whitepaper selects evidence and constructs a logical argument in favour of the company or viewpoint they are promoting....

Turning Visitors Into Customers

So, you’ve created an eye-catching and informative online presence: a website, blog, landing page, portal, etc.

– one that’s attracting a load of visitors.

But where’s the money? If your site visitors are just having a look and passing through, you’ve lost the opportunity to sell them on your products and services....

How To Gain Organic Leads On Social Media

A business’s website needs as many leads as possible, and it is largely accepted in the digital marketing industry that organic leads are far more valuable than leads that you pay for....

A Guide To Google+ For Business

Last year, as Michelle Stinson reports on the Search Engine Journal, Google+ finally surpassed Twitter to become the world’s second largest social network (with the unrivalled giant that is Facebook of course still retaining the top spot)....