Digital Marketing Tips for Legal Professionals

The days of work flowing through the High Street for legal professionals have long since gone.

The world has now moved online.

There are many different ways to grow your business online.

A digital marketing strategy is essential to get more people viewing your website and attract new clients....

12 Ways In Which You Should Never Write Content If You Want Traffic On Your Website

  It is way easier to train a dragon than to write a persuasive web content that will drive a massive amount of traffic to your website.

Web content is entirely different from print content.

It is not read.

It is scanned at....

The Radical Leap in Digital Marketing – 360 Video

The power of digital marketing has been experiencing thrusts with new strategies coming its way.

However, 360 videos are probably going to bring major changes in marketing preferences and trends.

We may witness marketers utilizing this major source of innovation in marketing and entertainment industry in late 2017 and onward – the 360 video....

5 Great Christmas Marketing campaigns

Christmas is a golden time for promoting your brand of company.

All the usual public cynicism for marketing campaigns goes out the window as festivity and Christmas spirit takes over....

Top 10 Free Marketing Automation Tools

  With so many services, information, and resources being distributed online, the need for a digital marketing presence is greater than ever.

The dominant position of social media, and the need to package campaigns for an expanding range of mobile devices increases that pressure.

But managing a marketing campaign online can be a chore....

How Important is Email Marketing?

It is unusual to think of anything to do with the Internet as being old fashioned, but that is how many people are now viewing email marketing.

With the increased popularity of social media, lots of businesses are now bypassing email marketing in favour of posts and statuses....

Using Selfies in Social Media Marketing

The internet is a place that’s often captivated by a craze.

One such craze that’s taken off in recent years is that of the selfie.

But for many businesses and marketing executives selfies haven’t been considered in a professional light....

The Modern Rules Of Restaurant Marketing

With the passage of time, the percentage of smartphone users is only projected to grow.

While in 2011, only 10% of the world’s population owned smartphones, in 2018 it has grown to 36%.

Moreover, 3.

6 billion people in the world are internet users now....

Killer SEO Mistakes That May Be Ruining Your Website Ranking with Google

Being active online is no longer enough for you to stay on top of your game.

As a business, you should also make use of Search Engine Optimization as one of your best approaches for online marketing....

6 Effective Tips to Boost Website’s Domain Authority

Domain authority is basically how well a domain or a website will rank in search engine results.

It is usually a score from 0-100.

The higher the score, the better the ranking will be the domain in search engines....

Marketing your e-commerce site

With the wide range of platforms, tools and templates available, creating an e-commerce site has never been simpler, and no longer requires costly outsourcing or even a high level of expertise.

However, for your e-commerce venture to be successful a well-designed site really is just the beginning....

A Beginner’s Guide To Marketing Automation

What is marketing automation? This is a trickier question to answer than it at first appears.

 If you’re a marketer, then you will have no doubt heard of the term at some point – but what does it mean exactly? In trying to find an easy-to-understand definition of the term, quicksprout....

A Guide To Instagram For Business

Instagram is still often overlooked as a means for a business to market itself.

However, it is an ever-growing community, and, frankly, no social media outlet should ever be dismissed by a company to be included in its social marketing routine....

How to use paper.li for Marketing

In a world in which content curation is more and more important to help achieve your goals, it’s imperative to explore new ways of presenting this content uniquely.

Using Paper.

li for marketing can have all sorts of benefits, if done properly....

10 Content Creation Trends in 2018

You’re surely bored of that one claim about content marketing.

You’ve heard it too many times before.

It’s included in every single content marketing guide you can find online....

Influencer Outreach Campaign: How to Do It Right

If you are a new blogger trying to build a name in the niche, you will find yourself feeling extremely frustrated, because you will put in a lot of hours and a lot of hard work into creating your best posts yet, only to witness that they are making very little impact, with very l...

7 Common Local SEO Mistakes You Don’t Want to Make

*The following article is a guest post*   SEO improves rankings and thereby drives traffic towards your site.

It’s one of the most important aspects of web content, and something every digital marketer needs to be concerned with....

How To Market Your Financial Service

Competition within the financial services sector is fierce, given the vast numbers of potential and existing investors, home buyers, savers and other customers out there, and the huge sums of money involved....

What Does Big Data Actually Mean For Marketers?

The amount of information available to digital marketing professionals continues to increase.

With traditional database systems struggling to cope and media hype building, “Big Data” has become as much of a threat to some as a potential opportunity to others....

5 Ways the Best Marketers Use Social Media

Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share content.

Instead of focusing on individual services, we thought we’d consider some more general approaches to increase your brands exposure and success on social networking platforms....

How to Approach Big Data for Marketing

Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t completely au fait with it.

Technology and digital marketing do go hand-in-hand, so it’s worth keeping an eye on trends and buzzwords....