A Step-By-Step Guide To Create An Editorial Calendar

Successful blogging is about creating quality articles on a regular basis and quality articles can only be created when you organize your blogging.

An editorial calendar is a process by which you are able to organize your articles, execute them, and give them a deadline for publication....

6 Effective Tips to Boost Website’s Domain Authority

Domain authority is basically how well a domain or a website will rank in search engine results.

It is usually a score from 0-100.

The higher the score, the better the ranking will be the domain in search engines....

How to develop a social media policy for employees

In the early days of social media, it was common to find offices that simply banned employees from using it entirely.

That was back when social media was finding its feet, though, and now only the most backward-looking of organisations would blacklist it entirely....

The Relationship Between Technology and Information

Humans have always developed technology to help convey information.

It’s easy to forget that something as basic as paper was once a ground-breaking invention, as was the simple pen....

Inbound Marketing

Digital marketing adds a new dimension to lead generation, it’s called Inbound Marketing.

Inbound marketing has become the new tool in building highly successful digital marketing methods.

It is replacing old outbound marketing techniques that involve purchasing of ads and hoping for the best....

SEO and Google Advertising

How does the Goliath of the Internet fit into your digital marketing strategy? We all know and respect the contribution Google has provided in pushing the Internet forward and driving digital business.

SEO Having relevant search traffic discover your web site is highly desirable for any digital business....

Which Social Media Networks Should I Choose?

Social media is changing all the time and you’d be forgiven for thinking it’s changing too quickly for businesses to keep up.

New platforms crop up all the time, as well as changes to how existing platforms operate....

An Introduction to Digital Marketing

Digital marketing is something that has become important to every business that has an online presence.

In fact, having a website, with a blog and social presence is something that’s becoming increasingly important to every business....

10 Content Creation Trends in 2018

You’re surely bored of that one claim about content marketing.

You’ve heard it too many times before.

It’s included in every single content marketing guide you can find online....

Facts vs. Opinions: A Guide for Bloggers

Facts vs.

opinions? A contentious issue to be heard hotly discussed on many a lecture room or seminar floor.

When it comes to writing blogs – or anything else for that matter, most particularly news – there is an eternal battle between presenting information as fact and information as opinion....

The Future of Marketing

Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic.

It effectively explains how we have evolved in communication and continue to do so....

CRM – What Does It Mean?

CRM has a large role to play in a successful digital marketing strategy You may have heard of the term CRM before.

You may even know what it stands for and what it means.

Much like the idea of postmodernism however, there are lots of vague and clueless definitions out there of what it is....

Email Marketing

Email marketing keeps the conversation going and keeps your leads active.

Email marketing should play a key role in any digital marketing strategy.

Digital marketing has a trackable lifecycle and your email marketing should be feeding into that lifecycle, keeping the conversation going, and providing useful analytics back into your campaign....

Contact Us

Every new client is an exciting opportunity for us to showcase our capability… We hope you are as passionate about digital business as we are.

 Don’t hesitate to give us a call to discuss the options available to your business.

Telephone: 0800 567 7722 Email: reachus@201digital.

co....

Digital Marketing Solutions

Digital marketing is essential for any business with an online presence.

This is especially true as the UK continues its love affair with e-commerce and businesses that ignore the internet do so at their peril....

Influencer Outreach Campaign: How to Do It Right

If you are a new blogger trying to build a name in the niche, you will find yourself feeling extremely frustrated, because you will put in a lot of hours and a lot of hard work into creating your best posts yet, only to witness that they are making very little impact, with very l...

The Way The Social Cookie Crumbles: The Genius Of Oreo’s Social Media Marketing

The term ‘Agile’ is something that we normally associate with software development.

But, over the years we’ve seen it adopted by app developers, web developers and even marketers.

The introduction to the Agile Manifesto includes these 2 important messages: “We value: Individuals and interactions over processes and tools.

Responding to change over following a plan....

Reasons you might need to Remarket

One of the latest tactics being employed by marketers recently is that of remarketing.

This is mostly thanks to the rollout of the targeting method by Google Adwords back on June 25 2013....

Digital Leadership

Richard O’flynn.

201Digital was created at the beginning of 2013 by Richard O’flynn, a Digital Entrepreneur who has been involved in e-commerce and internet based businesses since the early 90s....

Social Media Marketing

Social media has revolutionised the way that businesses and consumers communicate.

Social media has changed the way business and consumers communicate....

Digital Marketing Advice

Digital Marketing Advice for small to medium size business who want to be successful online.

Our blog offers you the latest in digital marketing advice and is full of tips and advice and links to the the latest digital marketing tools and platforms.

At 201 Digital we provide digital marketing advice....

Digital Marketing Specialists

Invent, inspire, invite… You’re invited to work with us, to be a part of our inspiration and to experience our inventive solutions.

We are creative problem solvers, analytical at heart and passionate about digital marketing and building digital brands....