5 Tips to Increase Blog Engagement

“If you build it, they will come.

” Such advice might have worked for Kevin Costner in Field of Dreams, but unfortunately the blog builder – or blogger, just to clarify – needs to do a little more than just blog if he/she wants to see engagement....

Social Media Monitoring Software You Should Be Using In 2016

One of the best things about leveraging the power of social media for business is not only the way it allows you to talk directly to your audience, but also the way it enables you to listen to them....

A Quick Guide To Online Content Promotion

Are you ready for it? Marketing cliché dropping in 3….

2….

1….

Content is King!! Gosh, I think that must truly be the most overused phrase in marketing speak at the moment.

I’ve only been at this for just over a year, and I think I’ve probably used it a dozen or so times....

The Benefits of End User Monitoring

In our world of online commerce and the provision of Web-based resources, competition is fierce, and the simple act of a user clicking away from your website to that of your rivals can spell the difference between business success or failure – if it’s repeated enough times....

5 Apps to Help You Keep an Eye on Your Competitors

None of us do business in a vacuum.

Whichever field you’re in, there are others out there selling similar products or services – perhaps at a different scale, and perhaps in a different location....

Using Snapchat to Boost Your Marketing

Marketing through social media channels is very much a priority, these days.

But with so many platforms to choose from – and new networks seeming to spring up every day – it can be a challenge to manage your presence on all of them, and to know which ones are most worth concentrating on....

Create a Customised Poster in Photoshop for Your Office

Whether it’s promotional or corporate, this easy to follow tutorial means you’ll be a pro at creating beautiful and personalised posters for your office and staff.

First of all, if you already have Photoshop then that tells me you already know some of the basics if not more....

How To Defend Against A DDoS Attack

With “always on” internet access, real-time applications, and online transaction processing central to the economic activity of many of today’s enterprises, a scenario in which access to a website, portal, or online resource becomes impossible – and stays that way for extended periods – should rightly be of concern....

10 Tumblr Tips for Microblogging Success

It emerged before Pinterest, and the micro-blogging platform Tumblr continues to be a preferred medium for brands to connect with their customers, ordinary people to connect with each other and special interest groups to connect with their peers....

Make 2016 The Year You Become A Social Media Guru

You may already think that you’re a social media guru.

Indeed, if you do, then I actively encourage you to leave some great advice for everyone in the comments at the bottom of this blog....

How To Deal With Trolls

Trip-trap-trip-trap, here come the billy-goats gruff… Sorry, I was thinking of the wrong type of troll.

Today we are here to talk about the internet troll – those much maligned misanthropes of the online space....

10 Hacks to Elevate Brand Awareness

Inbound marketing is the way in which many businesses choose to bring their brand and their customers together, and with very good reason....

Software Subcultures Part 1: Microservices

Hello and welcome to the first of our 3 part series exploring the wonderful and innovative world of software subcultures.

Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too....

How To Use Tumblr. To Boost Your Business

There are already so many social media platforms out there and the internet is chock full of guides to show you how to apply them to your business strategy.

However, one which you may not have considered is the free micro-blogging platform Tumblr....

Top 3 Tools For Creating Killer Headlines

When it comes to your blog, there are essentially 3 things that are going to make people click.

Firstly, it’s your featured image.

Secondly, it’s your headline.

And lastly it’s your actual writing itself....

How To Find And Utilise Key Influencers

When you first begin your marketing task of growing your following on social media, some of the numbers out there may start to frighten you....

A Beginners Guide to Growing Your Social Following

Social media is the marketplace these days.

So if you don’t have an online presence yet, you need one.

And even if you do have a website or blog out there, you’ll be wanting to increase the number of visitors, buyers, or commentators you get.

This guide should help....

How to Grow Your Email List Like a Jedi

If you’re involved with e-commerce or run a website or blog, you’ll know that it’s essential to attract and keep a large number of customers, users, or visitors.

The larger that number is, the better....

Google+ For Business – Top 5 Benefits

Google+ is one of those social networks that you either love or hate – and, to be frank, despite the fact that there are reportedly over 2.

2 billion G+ profiles, only 300 million of these are said to be active every month....

The Benefits Of Hootsuite For The SME

Content marketing is all about creating great content, right? Right.

So that means that, as a content marketer, what you will most likely be focussing the majority of your energies on most of the time is – you guessed it – content....

Do People Really Read Your Blogs? Get Guesting

Well, if you’re reading this, then evidently they must do.

You’d certainly hope so anyway.

I know I do.

I blog for a living....

Mobigeddon: Are You Ready?

In what has been dubbed Mobigeddon by the online press, next week on Tuesday 21st April, Google’s search algorithm will officially update to give responsively designed mobile-friendly websites higher rankings in SERPs.

The move has of course been inevitable....

Promotional Videos Part 2: Targeting Market Segments

Welcome to the second part of our series exploring the world of online promotional videos.

In Part 1, we took a close look at a great promotional video from dollarshaveclub.

com and considered the elements that made it so exceptional to the point that it went viral....

WordPress Security Part 3: Tutorial – How To Secure WordPress

Welcome to the third instalment of our 4-part miniseries that is delving into the complex world of WordPress security.

In Part 1, we gave a general overview of the world of WordPress security, identified what the risks are, and then focused our attention specifically on the vulnerability of plugins....

A Roundup Of The Pew Research Center Social Media Report For 2014: Facebook Still On Top, But Other Platforms Are Growing Fast

The Pew Research Center is one of the mostauthoritative and reliable fact tanks in the world.

The research it conducts proves time and time again to be extremely useful, thorough and influential the world over....

Utilising Send Time Optimisation (STO)

When it comes to your email marketing strategy, one of the most pressing questions you find yourself asking is: when is the very best time to send an email? While we would love to be able to tell you that the best time to send out your emails is at half past 2 every ...

Using Instagram Ads

Instagram, the image-based social network, was launched in 2010 as a way for people to capture and share the world’s moments.

There are now over 300 million accounts, in a global community sharing more than 70 million photos and videos each day....

The Dos and Don’ts of An Eye-Catching Twitter Bio

Whether you’re new to Twitter or an old hand, the chances are you will look at your bio from time to time with a view to updating it.

The good news is, your bio isn’t set for life and if you write something that you later want to change, you can....

SEO For Facebook

It is becoming increasingly more common for Facebook pages to be returned in SERPs.

This is happening for the very simple reason that the owners of those pages are practicing great SEO for Facebook.

Facebook pages are essentially websites like any other, even if perhaps we don’t tend to view them as such....

How To Gain Organic Leads On Social Media

A business’s website needs as many leads as possible, and it is largely accepted in the digital marketing industry that organic leads are far more valuable than leads that you pay for....

A Guide to Pinterest For Business

It may seem that every blog you read is telling you to connect with various social medias, and there are good reasons for this; countless potential customers are made aware of your company and services via social media....

A Guide to Facebook for Business

It’s the most popular social networking site online, so don’t be left out.

Here’s what you need to know about using Facebook to promote your business.

  Know The Difference: Facebook Profiles, Pages and Groups Facebook profiles are meant for individuals only, not businesses....

How to Avoid Negative SEO

The internet is a very popular place and one that has an increasing emphasis on high quality, SEO orientated content.

However SEO practices have to be conducted carefully and there are many possible negative variations that a business should avoid.

It’s worth noting that SEO comes in three different flavours....

5 Ways the Best Marketers Use Social Media

Social media marketing is a multi-faceted approach and most businesses will be using several social media networking platforms to share content.

Instead of focusing on individual services, we thought we’d consider some more general approaches to increase your brands exposure and success on social networking platforms....

How To Build a Loyal Following on Twitter

In this increasingly connected social media driven world it becomes more and more important to self-promote you and your brand.

It doesn’t matter the business type as any business that desires to succeed online needs to get the word out about its products and services....

Beginners Guide to Email Marketing

A good email marketing campaign can have a tremendous influence on the success of your business.

Whilst many believe that email marketing is slightly old-fashioned in this modern world of social media, this isn’t the case and email remains an extremely effective marketing tool....

Beginner’s Guide to AdWords

Google AdWords can be an incredible boon to any company looking to promote their services on the internet.

It offers scalable advertising for local, national and international markets that you can easily tailor....

Inbound Marketing in 4 Simple Steps

Inbound marketing is a strategy that benefits your business and due to it’s less invasive approach it won’t annoy potential and actual customers as much as previous marketing efforts....

The Right Length for Social Media Copy

Any author that writes social media copy will have asked themselves, ‘how long should this be?’ Whilst copywriters are often given a word count to work with, that’s not always the case, especially when it comes to social....

How to Host a Twitter Chat

  Twitter is an incredibly popular social media tool that’s used by a wide variety of people.

The more famous users can have hundreds of thousands of followers and so can brands, with a lot of work for smaller ones....

Is Your Brand Embracing Digital Marketing?

When you cast your eyes around a train, bus or coffee shop, you’ll see that pretty much every adult (and many children) is armed with a smart device....

Google Plus vs Facebook: Which is Best for Business?

Businesses of all sizes have seen that networking on the various social platforms works.

When done effectively, it translates to widened exposure and in turn increased sales of products and services....

Branding – The 3 P’s – Preparation, Promotion, Presence

  When it comes to branding your company, there are 3 core principles you need to bear in mind: preparation, promotion and presence.

If your brand is not appealing to what consumers want from your industry, you’ll find it hard to convert leads into sales....

How to Approach Big Data for Marketing

Technology naturally brings a lot of buzzwords and jargon along with it that tends to somewhat bamboozle those that aren’t completely au fait with it.

Technology and digital marketing do go hand-in-hand, so it’s worth keeping an eye on trends and buzzwords....

Pro Content tools for Search Performance

Search engine optimisation can be a tricky business, how do you allow your copy to read naturally without putting too many keywords in an automaton? You don’t want that; but then, if you put in too few, you can end up so far down the search engine rankings that your website may as wel...

Has Social Media Killed Storytelling?

A recent article by Claudio Gandleman on The Next Web points out that a 40,000 year old cave painting that can be found in northern Spain will probably endure the test of time and outlast anything that might be written on today’s storytelling walls, those of Facebook....

Reasons you might need to Remarket

One of the latest tactics being employed by marketers recently is that of remarketing.

This is mostly thanks to the rollout of the targeting method by Google Adwords back on June 25 2013....

How to use Google AdWords for Beginners

For a newbie, using Google AdWords may be intimidating, but it’s really not as complicated as it looks on first sight.

There are many factors involved, both within AdWords itself and externally, that you may want to consider if you’re just starting out....

An Introduction to Digital Marketing

Digital marketing is something that has become important to every business that has an online presence.

In fact, having a website, with a blog and social presence is something that’s becoming increasingly important to every business....

What Is Outbound Marketing And Does It Still Work?

In the marketing world of 2016, it seems that all we hear about – and indeed, as blogger, often all I write about – is inbound marketing and its various disciplines....

How To Market Your Financial Service

Competition within the financial services sector is fierce, given the vast numbers of potential and existing investors, home buyers, savers and other customers out there, and the huge sums of money involved....

Are Your Staff All Aboard the Social Media Express?

We have been living in a world driven by social media for some time now....

Avoiding the Ad Blockers

Online advertising is a crucial element of any contemporary marketing campaign.

But, beyond the need to communicate your message and gain the widest possible exposure for your brand, there are other issues to consider – such as how your efforts are being perceived and interpreted by the viewing and listening public....

5 Tips For Increasing Your Email Subscribers

Though digital advertising and social media may be a large part of your online marketing effort, providing avenues for visitors and customers to learn about your brand and the services you provide is equally important.

One of the simplest ways to maintain a connection with your target audience is through email....

Video on Demand vs. Pay TV

While it isn’t true to say that “No-one watches television, any more”, the linear restrictions of traditional TV scheduling and the proliferation of mobile devices, social media, online gaming and new ways of viewing are contributing to a decrease in popularity of television as the visual entertainment medium of choice....

Reputation Management And The Competitive Edge

As a business, you can influence the way that people perceive your brand, but you can’t control the way they think, or feel ­– or what they say....

7 Efficient Blogging Tools for Digital Professionals

It doesn’t matter whether you’re blogging out of pure pleasure or you’re trying to make a living out of it – this is a profession that demands a high level of digital literacy....

Facts vs. Opinions: A Guide for Bloggers

Facts vs.

opinions? A contentious issue to be heard hotly discussed on many a lecture room or seminar floor.

When it comes to writing blogs – or anything else for that matter, most particularly news – there is an eternal battle between presenting information as fact and information as opinion....

Curated Content – Does Your Site Need It?

  Have you ever considered content curation as a means to complementing the content that you create? Content curation can and does help to cement your position as a marketer that understands what they are talking about (and with it, thought leadership) and many marketers are starting to see the benefits that it can ...

Software Subculture Part 2: DevOps

Hello and welcome to the second of our 3 part series exploring the wonderful and innovative world of software subcultures.

Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too....

The Social Network Battle for Messaging Supremacy

More and more of us are relying on social networks for our day to day communication needs.

In fact a 2015 report of the world’s six top social networks in terms of active users, four are dedicated messaging services....

Bloggers – Are you Making Influencers Work for You?

Research has demonstrated that less than 3% of the people participating in an online conversation generate 90% of the impact.

This staggering statistic is even more powerful when you consider that the people actively engaging in an online discussion are actually part of a much larger audience that includes those just passively ‘listening....

How To Use Elearning For Onboarding

Onboarding is a relatively new concept that should not be confused with orientation or induction.

Orientations and inductions are usually carefully arranged one-off events that attempt to get new employees or users up to speed on new software, applications etc....

4 Pinterest Marketing Hacks

I pretty much instantly fell in love with Pinterest – even though, as I must admit, I was a bit of a latecomer to the platform.

In fact, it was only a little over a year ago that I found my way into the white and red world of pins, pinners and pin boards....

A Picture is Worth a Thousand Words – How to Build a Genuine Following on Instagram

Since being appropriated by Facebook, Instagram’s reach and user base has grown exponentially.

However, much like Snapchat and other more specialised social networks, most see it as the domain of regular people looking to have some fun and not a useful tool for communication and marketing.

However, these people would be wrong....

Should Snapchat be Part of your Marketing Strategy?

Snapchat is rumoured to be nearing 200 million registered users.

The 10 second photo sharing app has gone from being a simple curiosity, to a social media platform that provides a fun alternative to Facebook’s lengthy rants, or Twitter’s 140 character abuse-enabler....

What’s New in MOOCs?

Good question.

Let’s start with the basics.

What are MOOCs, Anyway? Massive Open Online Courses or MOOCs are Web-based classes that are freely available to an unlimited number of students.

Freely available, but not necessarily free; some charge enrolment fees....

A Beginner’s Guide To Marketing Automation

What is marketing automation? This is a trickier question to answer than it at first appears.

 If you’re a marketer, then you will have no doubt heard of the term at some point – but what does it mean exactly? In trying to find an easy-to-understand definition of the term, quicksprout....

What Will The Tories Do For Tech? The Votes Are In

Whether you put your X next to them or not, the votes are in, they have been counted and verified, and David Cameron and the blues will be commanding Westminster for at least the next 5 years....

Growth Hacking: A Buzzword Or Beyond?

Growth Hacking is a marketing technique that combines creativity, analytics and social metrics.

Back in 2010, Sean Ellis, a prominent figure in the digital marketing space coined the term Growth Hacker; Sean observed that newly formed digital companies were able to achieve remarkable early growth an example of one of these companies was dropbox....

Promotional Videos Part 4 – Green Screens

Welcome to the fourth and final part of our most recent series of blogs that has been delving in to the exciting world of online promotional videos.

In Part 1 of the series, we looked at an example of a great promotional video from DollarShaveClub....

Promotional Videos Part 1: Going Viral – The Benefits Of Great Video

Welcome to the first part of our brand new series of blogs that we will be bringing to you over the following 4 weeks.

Stepping away from the realms of WordPress Security for the time being, we are now going to be delving in to the exciting world of online promotional videos....

WordPress Security Part 2: Malware Detection And Defence

        Welcome to the second instalment of our 4-part miniseries of blog posts focussing WordPress security.

In Part 1, we gave a general overview of the world of WordPress security, identified what the risks are, and then focused our attention specifically on the vulnerability of plugins....

4 Tips To Capture More Email Leads

Growing your email list is essential for any business.

We know that.

They are key assets for growing your following and increasing your sales.

The bigger your list the better.

And also, the better the relationship you have with your list the better too....

The Impact of Big Data in Social Media

These days, everything we do – from making a purchase, to viewing certain products – can be tracked online.

Social media are a major factor in this.

Popular sites like Facebook, Instagram, Foursquare, Twitter, and Pinterest record millions of tweets, Likes, and chat streams on a daily basis....

E-Commerce and Consumer Psychology

Everybody likes to head online and indulge in a bit of retail therapy every once in a while, and if you’ve got an online store then you will no doubt appreciate this this more than most....

SEO For LinkedIn

LinkedIn is the number one social network for business.

If you’re a professional, then you should be on the site, and no doubt you are.

But, making connections on the platform can actually prove to be a bit tricky, and making your page discoverable is one of the best ways to ease this process....

SEO For Pinterest

Wishpond have produced a very informative infographic that tells us tha7 70% of people on Pinterest use the site to get inspiration on what to buy.

That figure, when compared to the 17% of Facebook users who do the same, indicates the extreme marketing potential for the site....

How Important is Email Marketing?

It is unusual to think of anything to do with the Internet as being old fashioned, but that is how many people are now viewing email marketing.

With the increased popularity of social media, lots of businesses are now bypassing email marketing in favour of posts and statuses....

A Guide To Instagram For Business

Instagram is still often overlooked as a means for a business to market itself.

However, it is an ever-growing community, and, frankly, no social media outlet should ever be dismissed by a company to be included in its social marketing routine....

A Guide to LinkedIn for Business

With over 300 million users (Digital Marketing Ramblings), LinkedIn is undoubtedly the social media of choice when it comes to professional networking....

SEO The Basics

Put simply, Search Engine Optimisation (SEO) is the practice of increasing the flow of traffic to your website from search engines....

Using Selfies in Social Media Marketing

The internet is a place that’s often captivated by a craze.

One such craze that’s taken off in recent years is that of the selfie.

But for many businesses and marketing executives selfies haven’t been considered in a professional light....

Top Tips for Increasing Your YouTube Rankings

  YouTube has huge potential to benefit your business, its brand and exposure, and perhaps most importantly its saturation in the online sphere.

In fact a business would do well to note that YouTube is the world’s second largest search engine....

How to Get a Penalty Removed

A Google penalty can have a tremendous impact on the success of a business, and should be avoided at all costs....

Beginners Guide to Analytics

Analytics is a powerful solution that track patterns of traffic to your website.

Of all the analytics tools available to the beginner, Google Analytics is perhaps the most widespread (and it’s free).

So that’s the one I recommend you start out with.

There’s also an excellent introductory guide for it here....

5 Free Twitter Tools you Should be Using

The online world is full of social media account tools and services and for many users managing their accounts and identities is becoming a full time job.

From Facebook to Pinterest, to Twitter to Google+, the amount of choice can be dizzying....

Identify Key Influencers for Your Brand

Marketing a brand is not an easy task but there are ways to make it more successful and a brand can use key influencers to help develop a strong marketing campaign.

Influencer marketing is generally concerned with people above all....

Buffer vs Hootsuite

  For those of us managing several social media accounts, the standard client software tools can be something of a hassle....

Is Your Company Embracing Social Media in 2014?

If your company hasn’t got to grips with social media, you’re in serious danger of being left behind when it comes to your online presence.

But don’t panic just yet, there’s still time to get in the game and embrace social media as an integral part of your marketing efforts for the year ahead....

How to Plan Content for 2014

Planning content is a strategy that has to change every year.

Changing consumer demands and interests mean that you have to constantly be ready and able to adapt and evolve.

And with every market becoming increasingly saturated, it takes more effort to become known and stand out from the crowd....

How to use paper.li for Marketing

In a world in which content curation is more and more important to help achieve your goals, it’s imperative to explore new ways of presenting this content uniquely.

Using Paper.

li for marketing can have all sorts of benefits, if done properly....

How to develop a social media policy for employees

In the early days of social media, it was common to find offices that simply banned employees from using it entirely.

That was back when social media was finding its feet, though, and now only the most backward-looking of organisations would blacklist it entirely....

Truly Twit-Tastic Twitter Stats

There are now 218 million monthly active users on Twitter’s popular service… The social media giant is growing by the day, and has recently made public its plans to join the stock market in the most hotly anticipated flotation since Facebook’s last year....

Social Commerce

What is social commerce and how do the numbers stack up? Social commerce is a concept to denote user-generated advertorial content on e-commerce sites that enables shoppers “to get advice from trusted individuals, find goods and services and then purchase them”....

The Relationship Between Technology and Information

Humans have always developed technology to help convey information.

It’s easy to forget that something as basic as paper was once a ground-breaking invention, as was the simple pen....

A Guide to Keyword Research and Analysis

Keywords may seem insignificant on first glance.

They’re only a single word or phrase after all aren’t they? Yes, but keywords are key to SEO success in a range of different ways.

They’re much more important than some might think....

How to use Twitter as a Marketing Tool

When used correctly, Twitter can help to promote and grow your digital brand.

In this article I will explore the different strategies that are available when using Twitter as a marketing tool, and then I will go through some best practices to ensure your Twitter campaign starts off on the right foot....

How Many Social Networks Should Your Business Be Utilising?

How many social networks should your business be utilising? It’s a good question, but unfortunately one that doesn’t have a cut and dry answer....

3 Great Social Network Alternatives to Boost Niche Visibility

The big three social networks are a great boon to businesses, of that there is little doubt.

Facebook, Twitter and Google+ have billions of users between them and offer great ways for businesses to advertise, handle customer service issues, and generally interact with their customers.

As well as offering many other great marketing opportunities....

5 Tips on Writing a Whitepaper

Whitepapers have evolved past their original function as government issue documents and have proliferated in the world of business as a way of presenting marketing information.

Similar in nature to an academic essay, a whitepaper selects evidence and constructs a logical argument in favour of the company or viewpoint they are promoting....

Making Salesforce Work for You

Putting Customer Relationship Management (CRM) into action can be a daunting task – but it’s a crucial one for any business in which the courteous, timely, and efficient delivery of goods and services to paying clients plays a part....

5 Brands That Are Stealing The Show On Pinterest

Pinterest is one of my favourite social networks – especially, as it happens, from a user’s perspective.

It’s true.

Social media has gone visual, and more and more I’m tending to be drawn towards those networks that celebrate this trend in no uncertain terms....

Turning Visitors Into Customers

So, you’ve created an eye-catching and informative online presence: a website, blog, landing page, portal, etc.

– one that’s attracting a load of visitors.

But where’s the money? If your site visitors are just having a look and passing through, you’ve lost the opportunity to sell them on your products and services....

Software Subcultures Part 3: Agile

Hello and welcome to the third in our 3 part series exploring the wonderful and innovative world of software subcultures.

Even us geeky IT kids can get a little radical from time to time, and it’s a pretty good job that we do, too....

How to Create Content with Vimeo

With online marketing veering towards video as its chosen medium and increasing numbers of users seeking news and entertainment on the Internet, it’s a good idea to investigate your options for putting out video and related content with Vimeo.

Traditionally, YouTube has been the platform of choice for most viewers and video makers....

Rapid Authoring Tools for eLearning

Creating an eLearning course can be a time-consuming, labour-intensive and often frustrating process....

5 of the Best iPhone Apps of 2015

It’s that time, again; Christmas just around the corner, and the year about to close.

Perfect opportunity to get that last-minute gift idea – and for the industry and media to reflect on the highlights and low points of the 12 months just gone by....

How to Spot if Someone is Cheating on Twitter

Hey there – if you came to this article looking for information on how to recognise whether or not someone is being unfaithful on social media, then you have come to the wrong place I’m afraid....

Social Media Security And Your Business

The benefits of a robust social media presence for a business are myriad and well documented.

However, what is less often discussed are the potential risks and security threats that unmanaged social media use can pose to companies....

Are You Using Social Media To Market Your Mobile App?

Mobile apps are huge.

I’m sure that this doesn’t come as news to you, but the scope of the endemic may do.

Mobile users spend about 89% of their time viewing media via apps when on their smartphones, compared to 11% on their mobile browsers....

How To Organise Your Social Media Budget

  It has been a relatively short amount of time since social media became a medium through which business could promote their products and services and much has changed in the landscape since.

Back then internet advertising budgets were mainly devoted to banner ads and email campaigns and were rather small as a result....

Are You Using These 3 Great Blogging Tools?

  Blogging is more than just writing – it’s about marketing and lead generation....

Top Free Tools For Making Amazing Infographics

If you haven’t noticed that social media has gone visual, then what the hell have you been looking at? Of course, blogs and articles such as this are still extremely important for engagement and for adding value to your website and brand, but, amidst all the literary wizardry and great advice, you need somethi...

Top 10 Free Marketing Automation Tools

  With so many services, information, and resources being distributed online, the need for a digital marketing presence is greater than ever.

The dominant position of social media, and the need to package campaigns for an expanding range of mobile devices increases that pressure.

But managing a marketing campaign online can be a chore....

The Best Apps For The Apple Watch

We’ve all seen the advert, and so we all know now that The Watch is here....

Get Some Influence In Your Marketing!

So what is it? Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, businesses use people with substantial influence on other people....

Marketing Automation Trend Report for 2015

Marketing automation software is used to manage databases, develop, execute and track marketing campaigns.

Lead generation and management functionality helps ensure a business’s sales department is making and maintaining successful relationships with leads and contacts....

The Way The Social Cookie Crumbles: The Genius Of Oreo’s Social Media Marketing

The term ‘Agile’ is something that we normally associate with software development.

But, over the years we’ve seen it adopted by app developers, web developers and even marketers.

The introduction to the Agile Manifesto includes these 2 important messages: “We value: Individuals and interactions over processes and tools.

Responding to change over following a plan....

Promotional Videos Part 3: How To Make And Edit A Great Promo Video

Welcome to the third part of our series exploring the world of online promotional videos.

In Part 1, we took a close look at a great promotional video from dollarshaveclub.

com and considered the elements that made it so exceptional to the point that it went viral....

WordPress Security Part 4: The Top 10 Security Plugins For WordPress

Welcome to the fourth and final instalment of our miniseries that has been delving deep into the complex world of WordPress security over the past 4 weeks....

WordPress Security Part 1: Securing Against The Vulnerability Of Plugins

Welcome to the first instalment of what will be a 4-part miniseries of posts focussing on one of the most important factors for many-a-blogger – WordPress security....

How To Turn Your Social Fans Into Email Subscribers And Vice Versa

Nothing is certain in the world of social media.

Barely a day goes by without another scaremongering headline that claims Facebook could disappear next year....

What Does Big Data Actually Mean For Marketers?

The amount of information available to digital marketing professionals continues to increase.

With traditional database systems struggling to cope and media hype building, “Big Data” has become as much of a threat to some as a potential opportunity to others....

SEO for Google+

As part of your Internet marketing or branding strategy, you need to modify the material you put online, to target more of the audience you actually want to reach.

  What’s SEO? SEO is an acronym for search engine optimisation.

It’s a strategy for getting Web pages, images, videos etc....

SEO For Twitter

Using Twitter to improve your SEO might not seem the most obvious avenue in which to concentrate your efforts.

The micro-blogging platform is a very large network indeed, and on e of the most popular social media outlets used by businesses in building their brand and online presence....

5 Tips And Tricks To Improve Your Local SEO

As we all know, the internet has gone SEO mad over the past decade or more, and with every reason....

User Demographic of the Top 5 Social Media Sites

Social media is time consuming.

Posting, commenting, and replying can often seem like a full time job....

A Guide To Google+ For Business

Last year, as Michelle Stinson reports on the Search Engine Journal, Google+ finally surpassed Twitter to become the world’s second largest social network (with the unrivalled giant that is Facebook of course still retaining the top spot)....

Using Photoshop to Touch-Up Images

Have you ever wondered why the people in old pictures always look so dashing? We haven’t all evolved to become less attractive, but photograph quality has improved exponentially in recent years.

With the introduction of digital photography we can capture photographs any time and see them immediately onscreen....

How to Make Your Blog Make Money

Blogging is a very important pursuit these days.

From a practical perspective it ensures that your business is noticed online, especially by the search engines.

This ensures higher ranking, increased visibility, and better saturation for your business and its products and services....

How to Make Your Social Media Posts Stand Out

Everyone’s on social media networks these days.

Businesses may struggle to stand out from the crowd so every possible advantage is needed.

Not only is everyone on social media but everyone is also doing much the same thing....

What to Look for In a Web Design Company

If your business is looking for a new web design company the choice can be dizzying.

There are many companies online that could do the job you’re looking for but there are also many more that couldn’t.

Creating a good website requires a huge amount of skill....

Marketing Automation Explained

Managing social media accounts is becoming an ever more time consuming job.

For a business that has a large amount of followers it’s important to interact with them but in a time economical manner.

With any new emerging technology there’s scope for sister services and social media management is no exception....

SEO: A Beginners Guide

What Is SEO? SEO, or Search Engine Optimisation, is the managing of a web presence to ensure it performs favourably on search engines like Google and Yahoo.

This performance is achieved through a series of methods that I’ll go through in this blog....

You Should Be Using Google+

It’s probably not the first name that springs to mind when thinking of social media sites, but Google+ is one that you should be considering.

Of course Facebook, Twitter, LinkedIn and Pinterest are enjoying huge success and those names have become very prevalent....

Revisiting Marketing Trends for 2014

Now that 2014 is beginning to set in, I thought it a good time to revisit that inevitable New Year question, what’s going to take off and make an impact when it comes to digital marketing trends for the year to come? The world becomes faster paced every day; technology is evolving at an incre...

Taking over an existing Adwords campaign

PPC is something that is used by many businesses looking to get that competitive edge and have more online visibility than others in their industry.

Some use agencies to manage their campaigns, whilst others have a fully-functioning marketing department and others choose the DIY approach....

15 Tips to Increase Facebook Fan Engagement

There’s a lot of talk out there about Facebook fan pages being little more than a vanity exercise and it is true that Facebook ‘Likes’ are one of the lowest converting currencies on the open market....

5 Reasons Google+ is the one to Watch

There are so many social media sites around these days.

Businesses can find it hard to know which one is going to benefit the marketing of their business the most....

3 SEO predictions for 2014

Search engine optimisation continues to be the most important of internet ‘arts’, but doing it properly requires constant monitoring of SEO trends and techniques.

  So what will 2014 mean for SEO? Let’s take a look over the horizon....

Should you Target Fans or Influencers?

So you’ve probably got marketing plans aplenty, with the aim of attracting more fans.

Fans – or customers – are vital, of course`but you can get a lot more of them with the use of influencer marketing....

How to use Pinterest for business

People respond far more quickly – and more emotionally – to a strong image than they ever have or ever will to reams and reams of copy....

The Future of Marketing

Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic.

It effectively explains how we have evolved in communication and continue to do so....

CRM – What Does It Mean?

CRM has a large role to play in a successful digital marketing strategy You may have heard of the term CRM before.

You may even know what it stands for and what it means.

Much like the idea of postmodernism however, there are lots of vague and clueless definitions out there of what it is....

Which Social Media Networks Should I Choose?

Social media is changing all the time and you’d be forgiven for thinking it’s changing too quickly for businesses to keep up.

New platforms crop up all the time, as well as changes to how existing platforms operate....

The Importance of Blogging

There are a number of important reasons for why you should be blogging.

It is an essential tool for the modern marketeer,and if you are not using a blog to regularly communicate with your marketplace, you are almost certainly allowing new business to pass you by....